Ivory Ella

Ivory Ella is a direct-to-consumer apparel label built around elephant graphics and conservation giving. Six founders launched it in Connecticut in April 2015 with one elephant-print tee, marketed through large social media accounts; the first 500 shirts sold out within minutes. The range covers graphic T-shirts, hoodies, sweatpants, loungewear and accessories including phone cases and jewelry, in pastel palettes aimed at teen and young-adult shoppers. The company directs a share of profits to Save the Elephants, with cumulative donations reported above $2 million.