86% match
Alternative Apparel
StyleMinimalist / ContemporaryAthleisure / SportswearStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Alternative Apparel makes soft, washed cotton basics: its Eco-Jersey and Eco-Fleece tees, raglans, hoodies, joggers and lounge sets in muted, vintage-washed colorways. The label leans on recycled polyester, organic and low-impact dyed cotton, and sells both direct-to-consumer and as blanks through the promotional and wholesale market. Founded in 1995 and based in the Atlanta area, it was bought by Hanesbrands in 2017 for about $60 million and remains part of that portfolio; Hanesbrands itself agreed in 2025 to be acquired by Canadian rival Gildan Activewear.
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How Alternative Apparel fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | boxy, relaxed eco-fleece cut with dropped-feeling shoulders | regular, hits around the hip | Stay true to size for easy layering; size down if you want a cleaner, closer fit. | medium |
| Trousers & pants | true to size | relaxed jogger/lounge cut with a soft, slightly tapered leg | regular inseam, can pool slightly on shorter wearers | Take your usual waist size; the soft waistband gives a bit of extra room. | low |
| T-shirts & graphic tees | slightly large | relaxed with a lightly boxy chest; some styles (Keeper, Heritage) sit closer | regular to slightly long in the body | Order your normal size for a lived-in drape, or go down one if you prefer a trim silhouette. | medium |
Does Alternative Apparel run big or small?
Alternative Apparel fits slightly large. Take your usual size for the intended slouchy, worn-in look, or size down one if you want it close to the body. Most shoppers report Alternative Apparel runs true to size but wears loose and relaxed thanks to the soft, drapey eco-jersey and fleece fabrics, so it often reads a half-size bigger than expected.
How does Alternative Apparel fit?
Most shoppers report Alternative Apparel runs true to size but wears loose and relaxed thanks to the soft, drapey eco-jersey and fleece fabrics, so it often reads a half-size bigger than expected. Overall shape: relaxed, softly draping with a slightly boxy body.
How do Alternative Apparel hoodies & sweatshirts fit?
Alternative Apparel hoodies & sweatshirts fits slightly large. Stay true to size for easy layering; size down if you want a cleaner, closer fit. Shape: boxy, relaxed eco-fleece cut with dropped-feeling shoulders.
How do Alternative Apparel trousers & pants fit?
Alternative Apparel trousers & pants fits true to size. Take your usual waist size; the soft waistband gives a bit of extra room. Shape: relaxed jogger/lounge cut with a soft, slightly tapered leg.
How do Alternative Apparel t-shirts & graphic tees fit?
Alternative Apparel t-shirts & graphic tees fits slightly large. Order your normal size for a lived-in drape, or go down one if you prefer a trim silhouette. Shape: relaxed with a lightly boxy chest; some styles (Keeper, Heritage) sit closer.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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