88% matchPolo Ralph Lauren
Pony-logo prep with the same oxford-and-blazer backbone
What changes: Vastly broader range and global scale versus a small Ivy capsule
Brand profile
J. Press Pennant Label
Logo-driven younger line from Ivy clothier J. Press, pairing licensed collegiate merchandise with softer, modern-fit trad sportswear and tailoring.
New YorkOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price
4 brands like J. Press Pennant Label like Polo Ralph Lauren, Aimé Leon Dore, J. Crew →
What to know about J. Press Pennant Label
A younger fit under an old name
Launched in 2022 for J. Press's 120th anniversary, it rebuilds New Haven trad staples — oxfords, varsity jackets, merino blazers — in softer fabrics and modern cuts.
Logos and licensed school merch
Unlike the quiet main line, Pennant leans on visible branding and officially licensed Ivy League university product across knitwear and accessories.
Trad pricing without the tailoring bill
Oxfords sit just under $100 and blazers reach about $495, with a growing tailored component; it sells through a Madison Avenue shop, J. Press stores and Asia.
If you like J. Press Pennant Label
88% match
82% matchAimé Leon Dore
90s NYC streetwear filtered through collegiate Americana
80% matchJ. Crew
Mass-market take on the same oxfords, chinos and knits
What changes: Less trad-specific, no licensed collegiate merch
76% matchTommy Hilfiger
Logo-forward American preppy sportswear, louder branding
What changes: Sportswear-driven and cheaper, no tailoring depth
Brand facts
Pennant Label is the younger, logo-driven line of American Ivy clothier J. Press, launched in 2022 around the house's 120th anniversary. It reworks New Haven trad staples — oxford shirts, varsity jackets, merino blazers, collegiate knitwear — in softer fabrics and updated modern fits, alongside officially licensed Ivy League school merchandise, accessories and a growing tailored component. Prices run from oxfords just under $100 to roughly $495 blazers. J. Press has been owned by Japan's Onward Kashiyama since 1986; Pennant sells via a dedicated Madison Avenue shop, J. Press stores and Asia.
- Founded
- 2022
- Origin
- New York, United States
- Price
- $$
- Focus
- Unisex
- Styles
- Urban prep / Ivy, Streetwear