Brand profile

J. Press Pennant Label

Logo-driven younger line from Ivy clothier J. Press, pairing licensed collegiate merchandise with softer, modern-fit trad sportswear and tailoring.

New YorkOrigin

Urban prep / IvyStyle

$$Price

Visit brand ↗

What to know about J. Press Pennant Label

A younger fit under an old name

Launched in 2022 for J. Press's 120th anniversary, it rebuilds New Haven trad staples — oxfords, varsity jackets, merino blazers — in softer fabrics and modern cuts.

Logos and licensed school merch

Unlike the quiet main line, Pennant leans on visible branding and officially licensed Ivy League university product across knitwear and accessories.

Trad pricing without the tailoring bill

Oxfords sit just under $100 and blazers reach about $495, with a growing tailored component; it sells through a Madison Avenue shop, J. Press stores and Asia.

StyleUrban prep / Ivy Streetwear

If you like J. Press Pennant Label

88% match

Polo Ralph Lauren

$$Classic prepNew York City, United States

Pony-logo prep with the same oxford-and-blazer backbone

Shop Polo Ralph Lauren

82% match

Aimé Leon Dore

$$$Prep streetwearNew York City, United States

90s NYC streetwear filtered through collegiate Americana

Shop Aimé Leon Dore 26 brands like Aimé Leon Dore →

80% match

J. Crew

$$Everyday prepNew York City, United States

Mass-market take on the same oxfords, chinos and knits

Shop J. Crew 21 brands like J. Crew →

76% match

Tommy Hilfiger

$$Logo prepNew York City, United States

Logo-forward American preppy sportswear, louder branding

Shop Tommy Hilfiger 23 brands like Tommy Hilfiger →

Keep exploring

More urban prep / ivy brandsBrowse the style →More streetwear brandsBrowse the style →Browse every brandThe full directory →

Brand facts

Pennant Label is the younger, logo-driven line of American Ivy clothier J. Press, launched in 2022 around the house's 120th anniversary. It reworks New Haven trad staples — oxford shirts, varsity jackets, merino blazers, collegiate knitwear — in softer fabrics and updated modern fits, alongside officially licensed Ivy League school merchandise, accessories and a growing tailored component. Prices run from oxfords just under $100 to roughly $495 blazers. J. Press has been owned by Japan's Onward Kashiyama since 1986; Pennant sells via a dedicated Madison Avenue shop, J. Press stores and Asia.

Founded: 2022
Origin: New York, United States
Price: $$
Facts checked: August 2026
Styles: Urban prep / Ivy, Streetwear

Help us with J. Press Pennant Label fit

We don't have a fit consensus for J. Press Pennant Label yet. Bought something? Add your fit below — it helps the next shopper.