Brand profile

JessaKae

Family-run Utah womenswear label making feminine dresses and mommy-and-me styles in an inclusive XXS–5X size range.

BluffdaleOrigin

WomenswearFocus

Minimalist / ContemporaryStyle

$$$Price

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What to know about JessaKae

Sizing runs XXS through 5X

Every style is cut across an extended range, a decision founder Jessa Maddocks traces to watching her plus-size grandmother struggle to find clothes that fit.

Feminine dresses, not basics

The core is florals, puff sleeves, tiered maxis and occasion gowns, with matching mommy-and-me versions of many styles.

Family-run and direct-to-consumer

Founded in 2016 and owned by Jessa and Jordan Maddocks, it sells online and from a single store attached to its Bluffdale, Utah headquarters.

Known forTops

StyleMinimalist / Contemporary Quiet luxury

If you like JessaKae

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78% match

Rixo

$$$Print dressesLondon, United Kingdom

Vintage floral prints on feminine silk dresses

What changes: Higher price, narrower sizing, no kidswear

Shop Rixo 29 brands like Rixo →

75% match

Spell

$$$Boho maxisByron Bay, Australia

In-house florals, floaty maxis and mini-me sets

What changes: Boho Byron Bay mood rather than modest occasion wear

Shop Spell

74% match

Anthropologie

$$Occasion dressesPhiladelphia, United States

Print-heavy romantic dresses plus a plus-size range

What changes: Big multi-category retailer, not family-run DTC

Shop Anthropologie 21 brands like Anthropologie →

70% match

Free People

$$Everyday floralsPhiladelphia, United States

Flowy feminine dresses at a similar price point

What changes: Bohemian-casual, sizing tops out well below 5X

Shop Free People 33 brands like Free People →

Brand facts

JessaKae is a family-run womenswear label founded in 2016 by Jessa Maddocks, who serves as CEO and head designer alongside her husband Jordan, co-owner and operations lead. The brand designs feminine dresses — florals, puff sleeves, tiered maxis and occasion gowns — plus matching mommy-and-me styles, cut in an extended size range of XXS–5X, a focus Maddocks traces to watching her plus-size grandmother struggle to find clothes that fit. It sells direct-to-consumer online and from a store and headquarters in Bluffdale, Utah.

Founded: 2016
Origin: Bluffdale, United States
Made in: USA, China
Price: $$$
Focus: Womenswear
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury

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