A man wearing JNCO vest with wide denim pants

JNCO

$$
StyleY2KSkatewearStreetwear
Known forJeans & denimBottoms
Origin · Los Angeles, United StatesMade in · USAFounded · 1985

JNCO is a Los Angeles denim label founded in 1985 by Moroccan-born, French-raised brothers Haim "Milo" and Jacques "Yaakov" Revah, who built it out of their private-label manufacturer Revatex and put the jeans on the market in 1993. The name is usually read as "Judge None Choose One." Its signature product is ultra-wide-leg denim with heavily embroidered back pockets, alongside cargo pants, corduroys and graphic tees. Adopted by 1990s skate, rave and hip-hop scenes, the brand has been revived several times and sells direct-to-consumer as Y2K silhouettes return.

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Hoodrich

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Hoodrich is closely aligned with JNCO's oversized and boxy silhouettes and shares a colorful palette. Both brands focus heavily on urban streetwear culture.

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