88% matchSouth Pole
Same 90s mass-market baggy denim and logo tee era
What changes: More denim-driven, less graffiti-art heritage
Brand profile
Ecko Unltd.
Graffiti-rooted American streetwear brand founded by Marc Ecko in 1993, known for its rhino logo, graphic tees and hoodies.
New York CityOrigin
UnisexFocus
StreetwearStyle
$Price
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What to know about Ecko Unltd.
Graffiti roots, rhino logo
Marc Ecko started in 1993 with six spray-painted T-shirts; the rhino mark and 1990s hip-hop-era logo graphics still drive most of the range.
A licensed trademark now
Iconix owns the name and licenses it to manufacturers and retailers worldwide, so product and quality come from licensees rather than one in-house design studio.
Cheap Y2K logo basics
Graphic tees, hoodies and fleece sit at the low end of the price tier, with denim, outerwear, caps and the Ecko Red women's line filling out the rest.
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Brand facts
Ecko Unltd. is an American streetwear label founded by Marc Ecko in 1993, which began with six spray-painted T-shirts and grew into a graffiti-rooted apparel business identified by its rhino logo. The range covers graphic tees, hoodies, fleece, denim, outerwear and caps, alongside the Ecko Red women's line. The trademark is held by Iconix, which licenses it to manufacturers and retailers globally. Marc Ecko designed a limited-edition capsule for the brand's 30th anniversary in 2023, and current collections revisit 1990s hip-hop-era logo graphics.
- Founded
- 1993
- Origin
- New York City, United States
- Made in
- China, Bangladesh
- Price
- $
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Skatewear