Brand profile

Hoodrich

British streetwear brand from Birmingham making logo-driven hoodies and tracksuits, majority-owned by Iconix International since 2023.

BirminghamOrigin

UnisexFocus

StreetwearStyle

$$Price

Shop Hoodrich ↗

4 brands like Hoodrich like Trapstar, Unknown London, Umbro →

What to know about Hoodrich

Tracksuits carry the whole range

The core is logo-heavy hoodies, joggers and full tracksuits, plus tees, utility vests and caps — built for matching sets rather than standalone pieces.

Built on UK rap culture

Founded in Birmingham in 2014 by Jay Williams with £200 and 30 printed tees, the brand grew through close ties to UK rap and drill scenes.

High-street reach, high-street prices

JD Sports and Footasylum push it through roughly 1,000 doors, and Iconix took a majority stake in 2023 — this is mass-market streetwear, not limited-run.

Known forSweatpants & joggersHoodies & sweatshirts

StyleStreetwear Athleisure / Sportswear Y2K

If you like Hoodrich

90% match

Trapstar

$$UK streetwearLondon, United Kingdom

London rap-rooted logo tracksuits and puffers

What changes: Higher price, hype-drop scarcity rather than JD-wide distribution

Shop Trapstar 30 brands like Trapstar →

78% match

Unknown London

$$Statement hoodiesLondon, United Kingdom

Flashier rhinestone graphics on the same hoodie base

What changes: Limited drops and embellishment over everyday tracksuit staples

32 brands like Unknown London →

70% match

Umbro

$$Terrace sportswearWilmslow, United Kingdom

UK football heritage behind the same drill-top look

What changes: Sport-licensed kit brand, not a logo streetwear label

Shop Umbro 21 brands like Umbro →

68% match

Kappa

$$Logo tracksuitsTurin, Italy

Logo-tape tracksuits with Italian sportswear heritage

What changes: Retro sports archive rather than current UK rap culture

Shop Kappa 17 brands like Kappa →

Brand facts

Hoodrich is a British streetwear label founded in Birmingham in 2014 by Jay Williams, who started with £200 and 30 printed tees sold from his car. The range centres on logo-heavy hoodies, tracksuits, tees, utility vests and caps built around the "From Nothing to Something" mantra, with strong ties to UK rap and drill. JD Sports and Footasylum drive wholesale distribution across roughly 1,000 doors. Iconix International acquired a majority stake in November 2023, with Williams retaining a minority holding and Batra Group running operations.

Founded: 2014
Origin: Birmingham, United Kingdom
Made in: USA
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Streetwear, Athleisure / Sportswear, Y2K

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