Hoodrich

Hoodrich is a British streetwear label founded in Birmingham in 2014 by Jay Williams, who started with £200 and 30 printed tees sold from his car. The range centres on logo-heavy hoodies, tracksuits, tees, utility vests and caps built around the "From Nothing to Something" mantra, with strong ties to UK rap and drill. JD Sports and Footasylum drive wholesale distribution across roughly 1,000 doors. Iconix International acquired a majority stake in November 2023, with Williams retaining a minority holding and Batra Group running operations.