86% matchHolzweiler
Norwegian pared-back outerwear and knit, scarf-led
What changes: Bigger house with strong womenswear and accessories focus
Brand profile
JohnnyLove
Norwegian smart-casual label from Trondheim, founded in 2006, known for minimalist shirting, knitwear and cold-weather outerwear.
TrondheimOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
3 brands like JohnnyLove like Holzweiler, Drôle de Monsieur, Filling Pieces →
What to know about JohnnyLove
Shirting is the anchor
Slim shirts are what the label is known for, backed by knitwear, trousers and outerwear cut for cold Nordic weather.
Tailoring rules, streetwear proportions
Collections sit between the two: block colours, clean lines and almost no visible branding rather than logos or prints.
Small Norwegian label, selective reach
Founded in Trondheim in 2006 by John Vinnem, it sells through its own Trondheim store, online, and Scandinavian and European independents.
If you like JohnnyLove
86% match
64% matchDrôle de Monsieur
Same tailoring-meets-streetwear middle ground, louder logos
What changes: Slogan graphics and retro sportswear tone
62% matchFilling Pieces
Clean European contemporary line, sneaker-anchored
What changes: Footwear-first rather than shirting and knitwear
Brand facts
JohnnyLove is a Norwegian label founded in Trondheim in 2006 by designer John Vinnem, launched as menswear and extended to womenswear in 2015. The collections sit between tailoring and streetwear: slim shirting, knitwear, trousers and outerwear cut for cold Nordic weather, in block colours with clean lines and minimal branding. Sustainable and higher-quality materials are a stated focus. The brand operates a Trondheim brand store alongside online sales, and is carried by Scandinavian and European independents including Norway Designs and 69b Boutique.
- Founded
- 2006
- Origin
- Trondheim, Norway
- Made in
- Norway
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Quiet luxury