Brand profile
Drôle de Monsieur
French label founded in 2014 in Dijon, known for its "Not From Paris Madame" slogan pieces and retro-leaning, relaxed everyday wardrobe.
DijonOrigin
MenswearFocus
StreetwearStyle
$$$Price
3 brands like Drôle de Monsieur like Museum of Peace & Quiet, Fear of God, Seventh →
What to know about Drôle de Monsieur
A slogan did the heavy lifting
"Not From Paris Madame" printed tees, hoodies and knitwear built the label's name — a nod to its Dijon origins rather than a Paris fashion pedigree.
Streetwear filtered through 1970s colour
Track jackets, boxy tailoring and knitwear in 1970s palettes, with 1990s French rap references running underneath the sportswear shapes.
Self-taught founders, ten years in
Dany Dos Santos and Maxime Schwab started in 2014 without formal training, waiting until Fall/Winter 2024 to stage a first runway show from their Paris base.
Looks from Drôle de Monsieur
Shop Drôle de Monsieur →
Gray 'Le Hoodie Drôle Tartan' Hoodie$131
Men's Logo Cardigan in Light Yellow, Size Small$263
Men's Cotton Shirt Jacket in Off White, Size X-Large$384
Men's D Mirror Zipped Leather Jacket in Brown, Size Large$1,495
Men's Cocktail T-Shirt in Off White, Size X-Large$111
Men's Woven Polo in Light Yellow, Size X-Small$220Shop Drôle de Monsieur
Shop all Drôle de Monsieur ↗Available atEND. · SSENSE
If you like Drôle de Monsieur
74% matchMuseum of Peace & Quiet
Muted retro-toned graphic fleece and tees
What changes: Loungewear-only focus, no tailoring or track jackets
71% matchFear of God
Oversized streetwear cut in luxury fabrications
What changes: Higher price, sober palette, no slogan humour
66% matchSeventh
Heavyweight hoodies and tees in muted colour blocks
What changes: Purely minimal essentials, no prints or 70s references
Brand facts
Drôle de Monsieur is a French label founded in 2014 by self-taught designers Dany Dos Santos and Maxime Schwab in Dijon, now headquartered in Paris with a store on rue de Poitou in the Marais. Its "Not From Paris Madame" slogan pieces — printed tees, hoodies and knitwear — established the brand, alongside track jackets, boxy tailoring and 1970s colour palettes crossed with 1990s French rap references. The label staged its first runway show for Fall/Winter 2024, marking a decade in business, and has fronted campaigns with Mike Tyson.
- Founded
- 2014
- Origin
- Dijon, France
- Made in
- Europe
- Price
- $$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Quiet luxury