Joseph
Joseph is a British fashion house founded in London in 1966 by Casablanca-born Joseph Ettedgui, who started out selling designer knitwear from his King's Road hair salon and became an influential retailer of Kenzo, Alaïa and Yohji Yamamoto. The brand now builds collections around luxury essentials — cashmere and wool knitwear, silk shirting, tailored trousers and outerwear — with fit and fabric quality as the priority. Mario Arena became creative director in 2024, realigning the label with Ettedgui's original balance of fashion and timeless wardrobe pieces. Joseph shows at London Fashion Week.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| T-shirts & graphic tees | slightly small | slim, close-fitting jersey | regular | Size up for a relaxed, non-clingy fit. | low |
| Hoodies & sweatshirts | true to size | regular, softly relaxed sweatshirt cut | regular | Stick with your usual size unless you want a noticeably oversized look. | low |
| Shirts & overshirts | slightly small | slim to regular, cleanly cut through the body | regular hem, sleeves can run long | Size up if you have a fuller chest or want an untucked, relaxed drape from the silk and cotton shirting. | low |
| Trousers & pants | slightly small | slim, high-ish rise tailored silhouette | often cut long, frequently needs hemming | Take your usual waist but expect a trim seat and thigh — size up if you carry muscle, and budget for a hem. | medium |
| Jackets | slightly small | neat, close-to-body tailoring and outerwear | regular to slightly long | Consider one size up if you plan to wear a chunky knit underneath. | low |
Does Joseph run big or small?
Joseph fits slightly small. If you are between sizes or want any ease, take the next size up — Joseph's cut is narrower than most UK high-street equivalents. Shoppers generally describe Joseph as a refined, slim European fit that measures a touch smaller than standard UK/US sizing, with excellent fabric but limited room for layering.
How does Joseph fit?
Shoppers generally describe Joseph as a refined, slim European fit that measures a touch smaller than standard UK/US sizing, with excellent fabric but limited room for layering. Overall shape: clean, narrow European cut with a slim-to-regular body.
How do Joseph t-shirts & graphic tees fit?
Joseph t-shirts & graphic tees fits slightly small. Size up for a relaxed, non-clingy fit. Shape: slim, close-fitting jersey.
How do Joseph hoodies & sweatshirts fit?
Joseph hoodies & sweatshirts fits true to size. Stick with your usual size unless you want a noticeably oversized look. Shape: regular, softly relaxed sweatshirt cut.
How do Joseph shirts & overshirts fit?
Joseph shirts & overshirts fits slightly small. Size up if you have a fuller chest or want an untucked, relaxed drape from the silk and cotton shirting. Shape: slim to regular, cleanly cut through the body.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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