87% matchLoulou Studio
Cashmere-and-silk essentials, softer Parisian hand
What changes: Womenswear only, narrower range, no full tailoring offer
Brand profile
Joseph
London fashion house founded in 1966, known for luxury essentials: cashmere knitwear, silk shirting, tailored trousers and minimal outerwear.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Joseph like Loulou Studio, Toteme, Róhe →
What to know about Joseph
Joseph is a British fashion house founded in London in 1966 by Casablanca-born Joseph Ettedgui, who started out selling designer knitwear from his King's Road hair salon and became an influential retailer of Kenzo, Alaïa and Yohji Yamamoto. The brand now builds collections around luxury essentials — cashmere and wool knitwear, silk shirting, tailored trousers and outerwear — with fit and fabric quality as the priority. Mario Arena became creative director in 2024, realigning the label with Ettedgui's original balance of fashion and timeless wardrobe pieces. Joseph shows at London Fashion Week.
How Joseph fits
Overall fit
slightly small
Shoppers generally describe Joseph as a refined, slim European fit that measures a touch smaller than standard UK/US sizing, with excellent fabric but limited room for layering.
Tip: If you are between sizes or want any ease, take the next size up — Joseph's cut is narrower than most UK high-street equivalents.
Low confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular, softly relaxed sweatshirt cut | Stick with your usual size unless you want a noticeably oversized look. |
| Jackets | slightly small | neat, close-to-body tailoring and outerwear | Consider one size up if you plan to wear a chunky knit underneath. |
| Shirts & overshirts | slightly small | slim to regular, cleanly cut through the body | Size up if you have a fuller chest or want an untucked, relaxed drape from the silk and cotton shirting. |
| T-shirts & graphic tees | slightly small | slim, close-fitting jersey | Size up for a relaxed, non-clingy fit. |
| Trousers & pants | slightly small | slim, high-ish rise tailored silhouette | Take your usual waist but expect a trim seat and thigh — size up if you carry muscle, and budget for a hem. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Joseph
87% match
82% matchToteme
Neutral Scandinavian take on wardrobe staples
What changes: More conceptual silhouettes, stronger denim and coats
75% match
74% matchWARDROBE.NYC
Essentials sold as strict, pared-back capsule units
What changes: Rigid uniform system, sharper silhouettes, less fabric romance
Joseph fit questions
Does Joseph run big or small?
Joseph fits slightly small. If you are between sizes or want any ease, take the next size up — Joseph's cut is narrower than most UK high-street equivalents. Shoppers generally describe Joseph as a refined, slim European fit that measures a touch smaller than standard UK/US sizing, with excellent fabric but limited room for layering.
How does Joseph fit?
Shoppers generally describe Joseph as a refined, slim European fit that measures a touch smaller than standard UK/US sizing, with excellent fabric but limited room for layering. Overall shape: clean, narrow European cut with a slim-to-regular body.
How do Joseph hoodies & sweatshirts fit?
Joseph hoodies & sweatshirts fits true to size. Stick with your usual size unless you want a noticeably oversized look. Shape: regular, softly relaxed sweatshirt cut.
How do Joseph jackets fit?
Joseph jackets fits slightly small. Consider one size up if you plan to wear a chunky knit underneath. Shape: neat, close-to-body tailoring and outerwear.
How do Joseph shirts & overshirts fit?
Joseph shirts & overshirts fits slightly small. Size up if you have a fuller chest or want an untucked, relaxed drape from the silk and cotton shirting. Shape: slim to regular, cleanly cut through the body.
Brand facts
- Founded
- 1966
- Origin
- London, United Kingdom
- Made in
- Europe, Asia
- Price
- $$$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury