Loulou Studio

Loulou Studio is a Paris womenswear label founded by Chloé Harrouche, a stylist and fashion entrepreneur who built the brand around cashmere knitwear she could not find elsewhere. Collections centre on ribbed and oversized cashmere sweaters, silk dresses and shirting, loose tailoring and outerwear in neutral tones, cut for everyday wear rather than seasonal trend. Harrouche remains founder and creative director, and sources cashmere and cashmere blends under eco-responsible certification. The label sells direct online and through international retailers including Lane Crawford, Net-a-Porter and independent boutiques.