88% matchToteme
Same neutral minimalist wardrobe, Scandinavian instead of Parisian
What changes: Broader outerwear and denim range, more scale and recognition
Brand profile
Loulou Studio
Parisian womenswear label by Chloé Harrouche, built on minimalist cashmere knitwear, silk pieces and loose tailoring in neutral tones.
ParisOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Loulou Studio like Toteme, Joseph, Extreme Cashmere →
What to know about Loulou Studio
Cashmere knitwear is the anchor
Ribbed and oversized cashmere sweaters lead every collection, with silk dresses, shirting, loose tailoring and outerwear built around them in neutral tones.
Started from a stylist's gap
Chloe Harrouche, a stylist and fashion entrepreneur, founded the Paris label in 2019 to make the cashmere she could not find elsewhere, and still directs it.
Womenswear priced for repeat wear
This is a high-tier womenswear line cut for everyday rather than seasonal trend, using cashmere and blends sourced under eco-responsible certification.
If you like Loulou Studio
88% match
83% matchJoseph
Cashmere knits and silk shirting with fuller tailoring offer
What changes: Larger heritage house with wider seasonal and retail footprint
80% matchExtreme Cashmere
Cashmere-only focus, but genderless one-size and bold color
What changes: Playful saturated palette and single-size fit vs neutral tailored cuts
79% matchFrenckenberger
Oversized neutral cashmere at a purer, knit-only scale
What changes: No silk, tailoring or outerwear — knit specialist
Brand facts
Loulou Studio is a Paris womenswear label founded by Chloé Harrouche, a stylist and fashion entrepreneur who built the brand around cashmere knitwear she could not find elsewhere. Collections centre on ribbed and oversized cashmere sweaters, silk dresses and shirting, loose tailoring and outerwear in neutral tones, cut for everyday wear rather than seasonal trend. Harrouche remains founder and creative director, and sources cashmere and cashmere blends under eco-responsible certification. The label sells direct online and through international retailers including Lane Crawford, Net-a-Porter and independent boutiques.
- Founded
- 2019
- Origin
- Paris, France
- Made in
- Italy, Mongolia
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury