Monogram Silk Scarf
The monogram-jacquard silk scarf is Totême's calling card — the accessory that turned a quiet Scandinavian label into a recognisable house code.
Explore monogram scarves →Brand profile
Toteme
Stockholm-based label from Elin Kling and Karl Lindman making minimalist, neutral-toned wardrobe staples, tailoring and its signature monogram scarf.
StockholmOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Toteme like Loulou Studio, The Row., Teurn Studios →
What to know about Toteme
Coats, knitwear, one monogram scarf
The core is tailored coats, knitwear, boxy denim and leather bags, plus a monogram-jacquard scarf that has become the label's recognisable piece.
Neutral palette, no visible detailing
Elin Kling designs pared-back wardrobe staples in muted, neutral colours, so the appeal rests on cut and proportion rather than pattern or logos.
Bigger than it looks
Founded in New York in 2014 and now run from Stockholm, it shows in Paris, reported about 1.7 billion SEK in sales to April 2025 and has stores in four cities.
The pieces that define Toteme
Wide Leg Denim
Boxy, high-waisted wide-leg jeans are the backbone of Kling's pared-back uniform and the brand's most-copied silhouette.
Explore wide leg denim →Draped Scarf Blouse
The scarf-necked, draped blouse shows Totême's signature move of building tailoring around soft, sculptural drape in neutral tones.
Explore scarf blouses →How Toteme fits
Overall fit
slightly large
Shoppers typically report Totême's cut as generous and intentionally oversized — clean, boxy tops and long, roomy outerwear — so most people find their usual size works if they like volume and size down if they don't.
Tip: Take your usual size for the intended oversized look, but consider sizing down one for tops, knits and outerwear if you want anything close to a regular fit.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | relaxed, softly draped with dropped shoulders | Size down one unless you want a distinctly slouchy, borrowed-from-menswear look. |
| Trousers & pants | slightly large | straight to wide, high-rise and clean through the hip | Take your usual size and budget for a hem rather than sizing down. |
| Jeans & denim | true to size | rigid, straight or wide-leg with a structured waist | Stick with your normal denim size — the rigid fabric has little give, so sizing down at the waist is rarely comfortable. |
| Jackets | runs large | oversized, coat-like tailoring with generous shoulders | Size down one if you don't plan to layer heavy knitwear underneath. |
| T-shirts & graphic tees | runs large | boxy, dropped-shoulder | Most people size down one for a fit that isn't overtly oversized. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Toteme
86% matchLoulou Studio
Parisian minimalism built around cashmere knits
What changes: Knitwear-led, narrower range and less outerwear/denim
85% matchThe Row.
The reference point for quiet luxury minimalism
What changes: Substantially higher price and more rarefied fabrics
83% matchTeurn Studios
Newer Stockholm minimalism with asymmetric cuts
What changes: Smaller label, more experimental draping
81% matchToteme fit questions
Does Toteme run big or small?
Toteme fits slightly large. Take your usual size for the intended oversized look, but consider sizing down one for tops, knits and outerwear if you want anything close to a regular fit. Shoppers typically report Totême's cut as generous and intentionally oversized — clean, boxy tops and long, roomy outerwear — so most people find their usual size works if they like volume and size down if they don't.
How does Toteme fit?
Shoppers typically report Totême's cut as generous and intentionally oversized — clean, boxy tops and long, roomy outerwear — so most people find their usual size works if they like volume and size down if they don't. Overall shape: relaxed and boxy with a deliberately oversized Scandinavian silhouette.
How do Toteme shirts & overshirts fit?
Toteme shirts & overshirts runs large. Size down one unless you want a distinctly slouchy, borrowed-from-menswear look. Shape: relaxed, softly draped with dropped shoulders.
How do Toteme trousers & pants fit?
Toteme trousers & pants fits slightly large. Take your usual size and budget for a hem rather than sizing down. Shape: straight to wide, high-rise and clean through the hip.
How do Toteme jeans & denim fit?
Toteme jeans & denim fits true to size. Stick with your normal denim size — the rigid fabric has little give, so sizing down at the waist is rarely comfortable. Shape: rigid, straight or wide-leg with a structured waist.
Brand facts
Totême is a Swedish ready-to-wear label founded in 2014 in New York by Elin Kling and Karl Lindman and now headquartered in Stockholm. Kling designs pared-back wardrobe staples — tailored coats, boxy denim, knitwear, leather bags and the monogram-jacquard scarf — in muted, neutral palettes. Private equity firm Altor took a minority stake in 2021 while the founders retained majority control. The brand shows in Paris, reported roughly 1.7 billion SEK in sales for the year to April 2025, and opened stores in Beijing, Copenhagen, London and Paris.
- Founded
- 2014
- Origin
- Stockholm, Sweden
- Made in
- Italy, Portugal
- Price
- $$$$
- Typical prices
- Bags $1037–$1491 · Trousers $416–$606 · Knitwear $579–$752
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury