Brand profile

Kijun

Seoul womenswear label building cinematic, playfully retro collections on 1980s and 1990s Korean street style references.

SeoulOrigin
WomenswearFocus
Y2KStyle
$$$Price

4 brands like Kijun like CORMIO, Paloma Wool, COLLINA STRADA

Two models wearing Kijun tailoring, a black utility vest with yellow trousers and a printed suit with a headscarf

What to know about Kijun

Womenswear first, menswear a sideline

Kijun designs primarily for women — bubble skirts, sheer and printed tops, flared lounge pants — with a smaller menswear range attached to each season.

Seasons written like film scripts

Every collection starts from a cinematic concept and is built like a costume department, so pieces read as characters rather than standalone basics.

1980s–90s Seoul is the source

The core reference is Korean street style of the 80s and 90s, filtered through sculptural tailoring and Y2K shapes at a mid-to-high price.

If you like Kijun

A woman wearing CORMIO pink olivia minidress76% match

CORMIO

$$$Nostalgic knitsMilan, Italy

Nostalgic, kitschy-cute knitwear with the same wink

What changes: Craft knit/embroidery focus rather than concept-driven full collections

A woman wearing a dark grey Paloma Wool tight-fitting dress73% match

Paloma Wool

$$$Artful basicsBarcelona, Spain

Artful retro-leaning womenswear with film-set styling

What changes: Quieter Mediterranean palette, less costume theatrics

A woman wearing a Tach Clothing red Dress and black heels69% match

Tach Clothing

$$$Vintage dressingBuenos Aires, Argentina

Vintage-referencing femininity with handmade texture

What changes: Craft knit/crochet core, no tailoring or concept themes

Brand facts

Kijun is a Seoul womenswear label founded in 2018 by designer Hyunwoo Kim and co-founder Myungjun Shin, its name taken from the Korean word for "standard." The label builds each season around a cinematic concept, treating the collection as a film costume department, and draws its core references from the street style of 1980s and 1990s Seoul. Output includes bubble skirts, printed and sheer tops, flared lounge pants and sculptural tailoring, plus a smaller menswear range. Stocked by SSENSE, END. and HBX.

Founded
2018
Origin
Seoul, South Korea
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Y2K, Avant-garde

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