90% matchDarc Sport
Same LA gym-streetwear lane, wolf-logo oversized fleece
What changes: Darker cult branding, drop-driven scarcity over slogan messaging
Brand profile
Los Angeles fitness-streetwear label making slogan-driven tees, hoodies and gym staples tied to a mental-health and combat-sports community.
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Heavy cotton fleece, boxy tees and hoodies with slogan or mascot graphics — the appeal is fit and print, not technical performance fabric.
The "kill negativity" message targets gym-goers, fighters and combat-sports fans, with campaigns and a Fighters Club community tied to mental-health awareness.
Founded in Los Angeles in 2020 by Colton Dobson and Marco Passaquindici, it sells straight to customers and builds its audience through Instagram and TikTok.
Overall fit
true to size
Most shoppers find Kill Crew pieces run roughly true to size with an intentionally boxy, structured cut typical of gym-focused streetwear.
Tip: Order your usual size for the intended boxy streetwear fit, or size down for a slimmer look.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | boxy and heavy | Consider your usual size or down one if you don't want an oversized, heavyweight drape. |
| T-shirts & graphic tees | true to size | boxy | Stick with your normal size for a boxy fit; size down if you prefer it more fitted. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
90% matchSame LA gym-streetwear lane, wolf-logo oversized fleece
What changes: Darker cult branding, drop-driven scarcity over slogan messaging
84% matchGraphic-led training shorts and fleece, DTC via Instagram
What changes: Shorts-first bodybuilding focus, brighter colorways, no mental-health message
74% matchFounder-led gym-wear built on social following
What changes: More technical fabrics and fit-focused seamless product
70% matchCombat-sports heritage graphics for fighters
What changes: Licensed mass-market pricing, less streetwear cut
Kill Crew fits true to size. Order your usual size for the intended boxy streetwear fit, or size down for a slimmer look. Most shoppers find Kill Crew pieces run roughly true to size with an intentionally boxy, structured cut typical of gym-focused streetwear.
Most shoppers find Kill Crew pieces run roughly true to size with an intentionally boxy, structured cut typical of gym-focused streetwear. Overall shape: boxy.
Kill Crew hoodies & sweatshirts fits slightly large. Consider your usual size or down one if you don't want an oversized, heavyweight drape. Shape: boxy and heavy.
Kill Crew t-shirts & graphic tees fits true to size. Stick with your normal size for a boxy fit; size down if you prefer it more fitted. Shape: boxy.
Kill Crew is a Los Angeles fitness and streetwear label founded in 2020 by Colton Dobson and Marco Passaquindici, with Passaquindici listed as CEO of Kill Crew, Inc. The line covers graphic tees, hoodies, joggers, shorts and headwear built around a "kill negativity" message aimed at gym-goers, fighters and combat-sports fans. Pieces lean on heavy cotton fleece, boxy cuts and slogan or mascot graphics rather than technical performance fabric. The brand sells direct-to-consumer, grows through Instagram and TikTok, and ties campaigns and its Fighters Club community to mental-health awareness.