70% matchWhite Stuff
Print-led British womenswear with embroidered charm
What changes: High-street scale and cheaper, no limited drops
Brand profile
KITRI
London womenswear label making colourful, limited-run printed dresses, knits and tailoring at accessible contemporary prices.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about KITRI
KITRI is a London-based independent womenswear label founded in 2017 by Haeni Kim, who named it after the heroine of the ballet Don Quixote. Working from an east London studio with her husband Mike, Kim designs colourful printed dresses, knitwear, separates and tailoring released as monthly drops, most in limited runs that are not restocked. The brand sells direct through kitristudio.com and wholesale partners including Liberty, and has run pop-ups and a UK try-before-you-buy service. It remains privately owned and independent.
If you like KITRI
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Brand facts
- Founded
- 2017
- Origin
- London, United Kingdom
- Price
- $$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary