KITRI

KITRI is a London-based independent womenswear label founded in 2017 by Haeni Kim, who named it after the heroine of the ballet Don Quixote. Working from an east London studio with her husband Mike, Kim designs colourful printed dresses, knitwear, separates and tailoring released as monthly drops, most in limited runs that are not restocked. The brand sells direct through kitristudio.com and wholesale partners including Liberty, and has run pop-ups and a UK try-before-you-buy service. It remains privately owned and independent.