87% matchVAARA
London studio-to-street knitwear and activewear crossover
What changes: Pitched higher-luxury with swim, narrower daywear range
Brand profile
Varley
London- and LA-based womenswear brand blending technical activewear with contemporary knitwear, sweat sets and minimal everyday essentials.
LondonOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
What to know about Varley
Varley is a womenswear label founded by husband-and-wife team Lara and Ben Mead, headquartered between London and Los Angeles. It started in activewear — leggings, bras and technical layers using self-developed fabrics — and now sells mostly contemporary daywear: knitwear, outerwear, matching sweat sets and everyday essentials in muted, minimal palettes. The brand opened its first store on London's King's Road in August 2023 and its first US store in New York in 2024, with further American openings planned. Past collaborations include Maje. Minority investors include Ron Dennis's Lavendo Investments and Anders Holch Povlsen's Brightfolk.
If you like Varley
87% match
77% matchBeyond Yoga
Soft knit leggings and lounge sets in muted tones
What changes: Stays closer to yoga/lounge, less outerwear and daywear
73% matchSet Active
Matching sweat-set formula, drop-led and DTC
What changes: Bolder colour, younger community marketing, no knitwear
72% matchVuori
Technical knits built for gym-to-errands, same muted palette
What changes: Men-led and California-casual rather than womenswear-first
Brand facts
- Founded
- 2015
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Focus
- Womenswear
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary