Varley

Varley is a womenswear label founded by husband-and-wife team Lara and Ben Mead, headquartered between London and Los Angeles. It started in activewear — leggings, bras and technical layers using self-developed fabrics — and now sells mostly contemporary daywear: knitwear, outerwear, matching sweat sets and everyday essentials in muted, minimal palettes. The brand opened its first store on London's King's Road in August 2023 and its first US store in New York in 2024, with further American openings planned. Past collaborations include Maje. Minority investors include Ron Dennis's Lavendo Investments and Anders Holch Povlsen's Brightfolk.