88% matchBoden
Bold British prints and colour, catalogue-and-online model
What changes: Womens/kids weighted, no homeware focus, pricier
Brand profile
White Stuff
British lifestyle retailer known for print-led, embroidered casualwear and homeware, owned by TFG London since October 2024.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like White Stuff like Boden, Percival, Scotch & Soda →
What to know about White Stuff
Started on the slopes in 1985
George Treves and Sean Thomas began by selling printed T-shirts and sweatshirts to skiers in Val d'Isère; the business now runs 120-plus UK shops plus online.
Menswear sits inside a lifestyle store
The offer spans women's, men's and children's clothing plus accessories, homeware and gifts, with womenswear prints and dresses driving much of the range.
Pattern and texture over plain basics
Expect embroidered knitwear, jersey and cord separates and outerwear, with Fairtrade cotton used heavily across the mid-price range.
If you like White Stuff
88% match
72% matchPercival
Playful British prints with a sharper menswear slant
What changes: Menswear-only, trend-led and higher priced
68% matchScotch & Soda
Print- and pattern-heavy casualwear at high-street scale
What changes: Continental, louder branding, licensed operation now
65% matchFaherty
Soft, sun-washed prints in a full lifestyle range
What changes: US surf-coastal mood, higher price point
Brand facts
White Stuff is a British lifestyle retailer selling women's, men's and children's clothing plus accessories, homeware and gifts. Founded in 1985 by George Treves and Sean Thomas selling printed T-shirts and sweatshirts to skiers in Val d'Isère, it now trades from roughly 120-plus UK shops and online. The range centres on print-heavy dresses, embroidered knitwear, jersey and cord separates and outerwear, with heavy use of Fairtrade cotton. TFG London — the UK arm of South Africa's Foschini Group, which also owns Whistles, Hobbs and Phase Eight — acquired the business in October 2024, with both founders leaving the board.
- Founded
- 1985
- Origin
- London, United Kingdom
- Made in
- Asia, Europe
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Workwear / Heritage