74% matchRiver Island
Trend-chasing high street womenswear at similar prices
What changes: Physical UK stores and full men's/kids ranges, better QC
Brand profile
Kollyy is an online women's fashion retailer selling low-priced, Y2K- and retro-inspired clothing worldwide via its website and app.
4 brands like Kollyy like River Island, Zara, River Island Plus →

Despite the unisex styling tags, the catalogue is women's clothing: crochet and cutout crop tops, flare and bootcut jeans, festival pieces.
The buy is trend-led retro: graphic-print flares, lace-up tops and cutouts, with most pieces priced below $50 and made in China.
Selling happens through kollyy.com and an iOS app; independent reviewers have flagged returns handling and dropship-style shipping inside the 15-day window.
74% matchTrend-chasing high street womenswear at similar prices
What changes: Physical UK stores and full men's/kids ranges, better QC
72% matchSame fast turnaround on runway-copy trends, wider range
What changes: Higher price tier, more design credibility and tailoring
66% matchSame trend-led party pieces in extended curve sizing
What changes: Curve-only assortment, UK high street pricing
62% matchKollyy is an online women's fashion retailer selling trend-led, low-priced clothing through kollyy.com and its own iOS shopping app. The assortment leans Y2K and retro revival: graphic-print flare and bootcut jeans, crochet and lace-up crop tops, cutout tops and festival-oriented pieces, most under $50. The company positions itself as an accessibly priced global label, shipping worldwide with a 15-day return window. Garments are produced in China, and independent reviewers have criticised its returns handling and dropship-style fulfilment. No parent company, investor or acquisition is publicly identified.