L1 Premium Goods

L1 Premium Goods is a Salt Lake City snowboard outerwear label built to bridge premium streetwear and functional mountain gear. Former pro street snowboarder Jon Kooley leads design, splitting the range into a classic Foundation line and a technical Theorem line, plus a looser genderless collection introduced in 2022. Signature pieces include the Prowler anorak, the workwear-leaning Rankin jacket and the Axial kit, built with 20K/20K waterproof-breathable recycled fabrics, PFC-free DWR and taped seams. The brand sits within Foundry Distribution alongside Nitro Snowboards, Eivy and Autumn Headwear.