80% matchThe Pack
Tailoring rooted in national dress and local craft codes
What changes: Mexican charro/hacienda references rather than West African diaspora narrative
Brand profile
Labrum London
London menswear label by Foday Dumbuya fusing West African heritage and storytelling with British tailoring, backed by major BFC awards.
LondonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Labrum London like The Pack, Sunnei, THE LEGENDS LEAGUE →
What to know about Labrum London
Labrum London is a London-based label founded in 2014 by British–Sierra Leonean designer Foday Dumbuya, born in Freetown and trained at Nottingham Trent University. The brand fuses West African silhouettes with British tailoring, telling diaspora and migration stories through signature pieces such as the Agbada shirt and Freetown suit, plus Nomoli and monogram prints. Dumbuya received the Queen Elizabeth II Award for British Design in 2023 and Labrum won the 2026 BFC/GQ Designer Fashion Fund. Collaborations include adidas, Team Sierra Leone kits and John Lewis menswear.
If you like Labrum London
80% match
66% matchSunnei
Colour-forward designer menswear with playful graphic identity
What changes: Italian contemporary irony, no cultural-heritage storytelling; brand in flux
63% matchTHE LEGENDS LEAGUE
Artist-led label using text and graphics as personal narrative
What changes: Streetwear fleece and caps instead of tailoring and prints
62% matchUnmarked
Traditional local craft reworked for a modern wardrobe
What changes: Footwear specialist, no apparel or tailoring
Brand facts
- Founded
- 2014
- Origin
- London, United Kingdom
- Price
- $$$
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Streetwear