Brand profile

Sunnei

Milan label known for striped, brightly coloured contemporary wear; its founders left in 2025 and Sunnei srl entered liquidation in 2026.

MilanOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Sunnei like Eckhaus Latta, VITELLI, JW Anderson →

A man wearing a Sunnei brown oversize pants and no shirt on

What to know about Sunnei

Boxy cuts, loud colour, Italian factories

The house look is broad stripes and saturated colour on boxy tailoring, chunky knits and rubber-soled shoes, produced with small Italian workshops.

Trousers and knitwear carry it

Within a minimalist-contemporary line-up with avant-garde and streetwear leanings, the pieces the label is actually known for are its trousers and knitwear.

The company is in liquidation

Founders Messina and Rizzo left in September 2025 after Vanguards Group took majority control in 2020, and Sunnei srl entered liquidation under a May 2026 ruling.

Known forTrousers & pantsSweaters & knitwear

The pieces that define Sunnei

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Bellisotto Plate

Sunnei's hand-glazed ceramic plates in saturated colour translate the label's playful, object-driven Milanese humour into homeware.

Explore Bellisotto plates →

Birra Candleholder

The Birra and Naturale candleholders are the clearest expression of Sunnei's small-batch Italian craft and deliberately absurd studio objects.

Explore candleholders →

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Available atSSENSE

If you like Sunnei

A man wearing a tight fitting Eckhaus Latta shirt with oversize grey pants84% match

Eckhaus Latta

$$$$Experimental knitwearNew York City, United States

Gender-neutral experimental knits with a wry, arty streak

What changes: Rawer, more body-conscious and New York downtown than Milan-polished

A woman wearing VITELLI blue striped sweater82% match

VITELLI

$$$$Statement knitsMilan, Italy

Same Milan orbit, colour-saturated felted knitwear

What changes: Knitwear specialist rather than full boxy-tailoring wardrobe

Brand facts

Sunnei is a Milan label founded in 2014 by Loris Messina and Simone Rizzo, known for broad stripes, saturated colour, boxy tailoring, chunky knitwear and rubber-soled shoes made with small Italian factories. Womenswear followed in 2018, alongside deliberately absurd presentations including audience-judged contests and a mock model auction. Vanguards Group, the fund behind Nanushka, took a majority stake in 2020. The founders exited in September 2025 and were named Moschino creative directors in June 2026. Sunnei srl entered liquidation under a May 2026 court ruling, with a liabilities hearing set for September 2026.

Founded
2014
Origin
Milan, Italy
Made in
Italy
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Streetwear, Avant-garde

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