86% matchSSENSE
Canadian luxury-streetwear curation, online at scale
What changes: Global e-commerce giant rather than a city boutique
Brand profile
LESS 17
LESS 17 in Calgary is renowned for its curated selection of premium streetwear and exclusive collaborations, offering a unique shopping experience for fashion-forward individuals. #Streetwear #ExclusiveCollaborations #CalgaryFashion
CalgaryOrigin
UnisexFocus
StreetwearStyle
$$$$Price
4 brands like LESS 17 like SSENSE, Dover Street Market, Revive →
What to know about LESS 17
Basics carry the high price
The core is hoodies and t-shirts, sold at a high price tier, so the value sits in cut and construction rather than in a broad range of garment types.
Avant-garde shapes, minimal surfaces
Streetwear staples are treated with avant-garde proportions and a restrained, minimalist-contemporary finish rather than graphics or heavy branding.
Calgary, not a fashion capital
Founded in Calgary in 2014, it operates outside the usual Canadian fashion centres, which explains why it is less familiar than similarly priced streetwear labels.
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Brand facts
LESS 17 in Calgary is renowned for its curated selection of premium streetwear and exclusive collaborations, offering a unique shopping experience for fashion-forward individuals. #Streetwear #ExclusiveCollaborations #CalgaryFashion
- Founded
- 2014
- Origin
- Calgary, Canada
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Avant-garde