85% matchFleur du Mal
Lace and silk lingerie built to be seen, NY-side
What changes: Broader swim and RTW offer, less technical construction
Brand profile
Livy
French luxury lingerie label founded in 2017 by Lisa Chavy and backed by Etam Groupe, known for jewel single-underwire bras and sheer designs.
ParisOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Livy like Fleur du Mal, Yasmine Eslami, Aubade →
What to know about Livy
Calais lace, engineered like sportswear
Pieces combine traditional Calais lace with microfiber, thermofusion and laser cutting, so the construction is technical rather than purely decorative.
Signature is the jewel bra
The label is recognised for single-underwire jewel bras, tattoo-effect tulle and sheer transparency across bras, briefs and bodysuits.
Group-backed, department-store distribution
Founded in 2017 by Lisa Chavy with Etam Groupe's Laurent Milchior and investor Dan Arrouas, and sold via its own boutiques plus Selfridges and Le Bon Marche.
If you like Livy
85% match
78% matchYasmine Eslami
Quieter, comfort-led Parisian minimalism
What changes: Softer silk and mesh, no underwire jewellery detail
76% matchAubade
Heritage French lace and embroidered tulle sets
What changes: Classic seduction codes rather than modern tech treatments
75% matchBrand facts
Livy is a Paris lingerie label founded in 2017 by Lisa Chavy, co-created with Etam Groupe executive Laurent Milchior and investor Dan Arrouas; Etam Groupe still lists it among its brands. Designs pair Calais lace with technical treatments including microfiber, thermofusion and laser cutting, and are recognised for single-underwire jewel bras, tattoo-effect tulle and transparency. The range covers bras, briefs and bodysuits, a made-in-France Haute Lingerie line of limited editions, and Livy Stone swimwear, sold through its own boutiques, e-commerce and retailers such as Selfridges and Le Bon Marche.
- Founded
- 2017
- Origin
- Paris, France
- Made in
- China, Morocco, Tunisia
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury