Aubade

Aubade is a French lingerie house launched in 1958, owned by Swiss-listed Calida Group since 2005 and now one of its two core brands after Cosabella was sold to Crown Brands Group in July 2026. The range centres on underwired bras, balconettes, embroidered tulle and lace sets, bodysuits and swimwear, sold through French boutiques, department stores and e-commerce. Its long-running black-and-white "Leçons de Séduction" advertising campaign remains the brand's signature. Aubade generated roughly EUR 33 million in half-year sales and posts organic growth within Calida Group's 2025 results.