Brand profile

LOEWE

Spanish luxury house founded in Madrid in 1846, LVMH-owned, known for craft-led leather bags and ready-to-wear now designed by McCollough and Hernandez.

MadridOrigin
UnisexFocus
Avant-gardeStyle
$$$$$Price

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A man wearing a Loewe sweater and grey wide pantsLOEWE — Black Anagram GlassesLOEWE — Black Beveled Oval Maxi Anagram Sunglasses

What to know about LOEWE

Leather workshop first, fashion house second

Founded in 1846 by a collective of Madrid leather artisans, and leather goods still anchor the range — Puzzle, Flamenco, Amazona and Hammock bags.

New creative direction as of 2025

Jonathan Anderson's 2013-2025 tenure made it a critics' brand; Jack McCollough and Lazaro Hernandez took over in April 2025 with a colour-driven spring 2026 debut.

Craft is institutional, not just marketing

The house runs the annual LOEWE Foundation Craft Prize, and extends beyond clothing into footwear and homeware through its Casa store concept.

The pieces that define LOEWE

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LOEWE — Anagram Eyewear

Anagram Eyewear

The interlocking Anagram monogram — LOEWE's 1970 Vicente Vela emblem — is the house's clearest signature, stamped across its glasses and sunglasses.

7 live now · from $157

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Paula's Ibiza Dive In Mask

The long-running Paula's Ibiza capsule is LOEWE's beloved holiday alter ego, and its wraparound Dive In Mask is the collection's most recognisable piece.

Explore Paula's Ibiza →
LOEWE — Slim Sunglasses

Slim Sunglasses

The sculptural Slim frames — Swan, Wave, Triangle, Delta — show the pared-back, craft-led design language that defines LOEWE's accessories today.

5 live now · from $184

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How LOEWE fits

Overall fit

mixed

Shoppers report LOEWE sizing is inconsistent across lines — a lot of the casual and statement pieces are deliberately roomy or boxy, while European-cut tailoring, shirts and fine knits can feel snug for the labelled size, so most people say to judge each garment individually.

Tip: Check the specific silhouette rather than the brand: take your usual size in the intentionally oversized casual pieces, and consider going up one in tailoring, shirting and knitwear if you want anything beyond a close fit.

boxyoversized by designEU sizing runs smallwide leginconsistent between lines

Medium confidence · based on 9 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largerelaxed to oversized with dropped shouldersStick with your normal size unless you want a very generous, layered look.
Shirts & overshirtsslightly smalloften relaxed or boxy through the body but with a narrow neck and armhole in European sizingIf you're between sizes or sizing by EU collar numbers, going up one is the safer bet.
Trousers & pantsmixedhigh-rise, generous and often pleated or wide through the thighOrder your measured waist and expect to have the length taken up.
Jeans & denimslightly largerelaxed to baggy, wide straight leg on most seasonal cutsTake your true waist size or size down one if you want less volume through the leg.
Jacketsslightly smallEuropean cut with a defined shoulder and clean chest; outerwear is roomier than tailoringSize up one from your usual EU number if you plan to layer knitwear underneath.
T-shirts & graphic teesmixedoften boxy and relaxed with a wide neckline and dropped shoulder, though some cotton-jersey styles are cut closerTake your usual size in the boxy styles and consider sizing up if you prefer a longer, looser body.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

LOEWE fit questions

Does LOEWE run big or small?

LOEWE varies by piece. Check the specific silhouette rather than the brand: take your usual size in the intentionally oversized casual pieces, and consider going up one in tailoring, shirting and knitwear if you want anything beyond a close fit. Shoppers report LOEWE sizing is inconsistent across lines — a lot of the casual and statement pieces are deliberately roomy or boxy, while European-cut tailoring, shirts and fine knits can feel snug for the labelled size, so most people say to judge each garment individually.

How does LOEWE fit?

Shoppers report LOEWE sizing is inconsistent across lines — a lot of the casual and statement pieces are deliberately roomy or boxy, while European-cut tailoring, shirts and fine knits can feel snug for the labelled size, so most people say to judge each garment individually. Overall shape: design-led — casualwear tends to be boxy/relaxed with dropped shoulders, while tailoring and knit basics sit closer to the body.

How do LOEWE hoodies & sweatshirts fit?

LOEWE hoodies & sweatshirts fits slightly large. Stick with your normal size unless you want a very generous, layered look. Shape: relaxed to oversized with dropped shoulders.

How do LOEWE shirts & overshirts fit?

LOEWE shirts & overshirts fits slightly small. If you're between sizes or sizing by EU collar numbers, going up one is the safer bet. Shape: often relaxed or boxy through the body but with a narrow neck and armhole in European sizing.

How do LOEWE trousers & pants fit?

LOEWE trousers & pants varies by piece. Order your measured waist and expect to have the length taken up. Shape: high-rise, generous and often pleated or wide through the thigh.

Brand facts

LOEWE is a Spanish luxury house founded in Madrid in 1846 by a collective of leather artisans; LVMH has owned it since 1996. Leather goods anchor the range, including the Puzzle, Flamenco, Amazona and Hammock bags, alongside ready-to-wear, footwear and homeware sold through its Casa store concept. Jonathan Anderson's 2013-2025 tenure made the house a critical favourite; Proenza Schouler founders Jack McCollough and Lazaro Hernandez became creative directors in April 2025 and debuted a sensual, colour-driven spring 2026 collection in Paris. The LOEWE Foundation Craft Prize runs annually.

Founded
1846
Origin
Madrid, Spain
Made in
Spain
Price
$$$$$
Typical prices
Eyewear $329–$387
Focus
Unisex
Facts checked
September 2026
Styles
Avant-garde, Quiet luxury, Minimalist / Contemporary

LOEWE is featured in

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