Lokai

Lokai is a New York accessories brand founded in 2013 by Steven Izen, then a Cornell student. Its core product is a silicone beaded bracelet with one white bead carrying water from Mount Everest and one black bead holding mud from the Dead Sea, presented as a reminder of life's highs and lows. The range extends to charity-color bracelets, metal and beaded styles, and necklaces. The company donates 10% of net profits, with $1 per charity bracelet directed to partner organizations. Izen remains founder and CEO.