88% matchPura Vida
Handcrafted string bracelets with beach-cause storytelling
What changes: Surf lifestyle rather than highs-and-lows philosophy; wider jewelry range
Brand profile
Lokai
New York brand making silicone balance bracelets with beads holding Mount Everest water and Dead Sea mud, donating 10% of net profits.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$Price
What to know about Lokai
One bracelet, two literal ingredients
The core silicone beaded bracelet holds Everest water in its white bead and Dead Sea mud in its black bead, sold as a reminder of life's highs and lows.
Giving is built into pricing
Lokai donates 10% of net profits, and each charity-color bracelet sends $1 to a partner organization, which is largely what the color range exists to do.
A concept, not a jewelry house
Founded in 2013 by a Cornell student and still run by him, the brand sits at low prices and extends one idea into metal, beaded and necklace versions.
If you like Lokai
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What changes: Metal rings and chains, no charitable or narrative hook
64% matchMeller
DTC accessories priced as impulse gifts
What changes: Eyewear and watches, style-led rather than cause-led
Brand facts
Lokai is a New York accessories brand founded in 2013 by Steven Izen, then a Cornell student. Its core product is a silicone beaded bracelet with one white bead carrying water from Mount Everest and one black bead holding mud from the Dead Sea, presented as a reminder of life's highs and lows. The range extends to charity-color bracelets, metal and beaded styles, and necklaces. The company donates 10% of net profits, with $1 per charity bracelet directed to partner organizations. Izen remains founder and CEO.
- Founded
- 2013
- Origin
- New York City, United States
- Made in
- China
- Price
- $
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear, Streetwear