86% matchBaubleBar
Affordable trend costume jewelry, personalized pieces
What changes: Older US brand with department-store and collab distribution, slightly higher prices
Brand profile
Montreal sibling-founded jewelry brand selling low-priced, trend-led rings, hoops and layered chains to a Gen Z audience online and in stores.
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The catalogue moves with what's current: stacking rings, chunky hoops, charm and layering necklaces, anklets and body chains in gold and silver tones.
Low price points are the premise, so pieces are bought in multiples for stacking and layering rather than one at a time.
Founded in 2019 by siblings Jake and Britt, it grew through social platforms with millions of followers before adding roughly a dozen North American shops.
86% matchAffordable trend costume jewelry, personalized pieces
What changes: Older US brand with department-store and collab distribution, slightly higher prices
84% match18k gold-plated layering chains and hoops
What changes: LA festival-leaning aesthetic, priced a notch above
68% match
66% matchCheap stackable bracelets with a beach-casual tilt
What changes: String/charm surf style rather than gold-tone metal
Evry Jewels is a Montreal-based jewelry label founded in 2019 by siblings Jake and Britt, who come from a family of jewelers. The brand sells trend-driven, low-priced pieces — stacking rings, chunky hoops, charm and layering necklaces, anklets and body chains in gold and silver tones — aimed at Gen Z shoppers. It grew through TikTok and Instagram, where it counts millions of followers, and has expanded from direct-to-consumer e-commerce into a network of roughly a dozen North American retail stores.