Brand profile

Evry Jewels

Montreal sibling-founded jewelry brand selling low-priced, trend-led rings, hoops and layered chains to a Gen Z audience online and in stores.

MontrealOrigin
UnisexFocus
Y2KStyle
$Price

4 brands like Evry Jewels like BaubleBar, Ettika, Quay Australia →

A woman wearing Evry Jewels ice ice baby earrings

What to know about Evry Jewels

Trend cycles, not heirlooms

The catalogue moves with what's current: stacking rings, chunky hoops, charm and layering necklaces, anklets and body chains in gold and silver tones.

Priced for volume buying

Low price points are the premise, so pieces are bought in multiples for stacking and layering rather than one at a time.

Built on TikTok, then stores

Founded in 2019 by siblings Jake and Britt, it grew through social platforms with millions of followers before adding roughly a dozen North American shops.

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Brand facts

Evry Jewels is a Montreal-based jewelry label founded in 2019 by siblings Jake and Britt, who come from a family of jewelers. The brand sells trend-driven, low-priced pieces — stacking rings, chunky hoops, charm and layering necklaces, anklets and body chains in gold and silver tones — aimed at Gen Z shoppers. It grew through TikTok and Instagram, where it counts millions of followers, and has expanded from direct-to-consumer e-commerce into a network of roughly a dozen North American retail stores.

Founded
2019
Origin
Montreal, Canada
Made in
China, Asia
Price
$
Focus
Unisex
Facts checked
August 2026
Styles
Y2K, Minimalist / Contemporary, Streetwear

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