88% matchTissot
Sibling Swatch Group Swiss-made, one tier down
What changes: Lower price band and more quartz/entry mechanical
Brand profile
Longines
Swiss watchmaker founded in 1832 in Saint-Imier, owned by Swatch Group, known for Spirit, Conquest, Master Collection and Heritage reissues.
Saint-ImierOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
16 brands like Longines like Tissot, Frédérique Constant, Cutler and Gross Glasses →
What to know about Longines
Sports timing built the archive
Longines is official timekeeper for equestrian, alpine skiing, gymnastics and archery, and its Heritage reissues like the Legend Diver mine that history directly.
Swatch Group scale, entry-Swiss pricing
Owned by the Swatch Group since 1983, Longines sits below the group's luxury names while still offering in-house Swiss mechanical watches.
Collections split dress and tool
Spirit and Spirit Zulu Time cover pilot watches, Conquest and HydroConquest the sports side, with Master Collection and DolceVita for dressier wear.
If you like Longines
See all 16 brands like Longines →88% match
83% matchFrédérique Constant
Geneva mechanicals with in-house heart-beat complications
What changes: Independent house, smaller sports/dive range
60% matchCutler and Gross Glasses
Handmade Italian-crafted frames for a considered classic look
What changes: Bolder, more design-led than conservative dials
Brand facts
Longines is a Swiss watchmaker based in Saint-Imier, founded in 1832 by Auguste Agassiz and a subsidiary of the Swatch Group since 1983. Its winged hourglass, filed in 1889, is the oldest still-active registered trademark. Core collections include Spirit and Spirit Zulu Time pilot watches, Conquest and HydroConquest sports models, the dressier Master Collection, DolceVita and Mini DolceVita, plus Heritage reissues such as the Legend Diver. Longines also serves as official timekeeper for equestrian, alpine skiing, gymnastics and archery events.
- Founded
- 1832
- Origin
- Saint-Imier, Switzerland
- Made in
- Switzerland
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Urban prep / Ivy, Minimalist / Contemporary