Brand profile

Tissot

Swiss watchmaker founded in 1853, now a Swatch Group brand known for accessibly priced Swiss-made watches such as the PRX and Seastar.

Le LocleOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

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A man wearing a Tissot silver watch and a black jacket

What to know about Tissot

Swiss mechanical at the entry price

Part of the Swatch Group since 1983, Tissot makes Swiss-made mechanical and quartz watches at the low end of Swiss pricing, with many automatics on the Powermatic 80 movement.

One catalogue, many watch categories

The range covers the integrated-bracelet PRX, Seastar divers, Le Locle and Gentleman dress models, Chrono XL chronographs and the touchscreen T-Touch.

A 1853 house still expanding

Founded in Le Locle in 1853, it continues to launch new models such as the PRC 100 Solar and Art Deco-influenced SRV, and times the NBA, WNBA and NBA G League.

Looks from Tissot

Shop all Tissot ↗

How Tissot fits

Overall fit

mixed

There is no apparel sizing consensus for Tissot because the brand sells watches; the recurring public discussion is instead about case sizing, where integrated-bracelet and diver models are often said to wear a touch larger than their stated diameter and the dressier Le Locle/Gentleman pieces wear closer to true.

Tip: Judge by case diameter and lug-to-lug rather than clothing size: the PRX 40mm and Seastar 46mm tend to wear larger than their numbers because of the integrated bracelet and broad lugs, while the PRX 35, Le Locle and Gentleman suit smaller or more conservative wrists.

wears bigger than the specPRX 35 vs 40 debateSeastar is thick/tallfine on a 7-inch wristbracelet needs sizing links

Low confidence

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a TAG Heuer watch with a black jacket70% match

TAG Heuer

$$$$$ChronographsLa Chaux-de-Fonds, Switzerland

Motorsport-driven Swiss sport watches, one tier up

What changes: LVMH luxury pricing and louder sports-luxe styling

Tissot fit questions

Does Tissot run big or small?

Tissot varies by piece. Judge by case diameter and lug-to-lug rather than clothing size: the PRX 40mm and Seastar 46mm tend to wear larger than their numbers because of the integrated bracelet and broad lugs, while the PRX 35, Le Locle and Gentleman suit smaller or more conservative wrists. There is no apparel sizing consensus for Tissot because the brand sells watches; the recurring public discussion is instead about case sizing, where integrated-bracelet and diver models are often said to wear a touch larger than their stated diameter and the dressier Le Locle/Gentleman pieces wear closer to true.

How does Tissot fit?

There is no apparel sizing consensus for Tissot because the brand sells watches; the recurring public discussion is instead about case sizing, where integrated-bracelet and diver models are often said to wear a touch larger than their stated diameter and the dressier Le Locle/Gentleman pieces wear closer to true. Overall shape: n/a — Tissot is a Swiss watch maker, not a clothing label, so garment fit does not apply.

Brand facts

Tissot is a Swiss watch brand founded in Le Locle in 1853 and part of the Swatch Group since 1983, making Swiss-made mechanical and quartz watches at entry-level prices. Its catalogue spans the integrated-bracelet PRX, Seastar divers, Le Locle and Gentleman dress models, Chrono XL and the touchscreen T-Touch, with many automatics using the Powermatic 80 movement. Recent launches include the PRC 100 Solar and the Art Deco-influenced SRV. Tissot extended its NBA, WNBA and NBA G League timekeeping partnerships in 2025 under CEO Sylvain Dolla.

Founded
1853
Origin
Le Locle, Switzerland
Made in
Switzerland
Price
$$$
Typical prices
Watches $750–$950
Focus
Unisex
Facts checked
September 2026
Styles
Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy

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