Brand profile

Lorna Jane

Australian women's activewear label founded in Brisbane in 1990, still led by founder Lorna Jane Clarkson and now expanding into wellness retreats.

BrisbaneOrigin

WomenswearFocus

Athleisure / SportswearStyle

$$Price

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4 brands like Lorna Jane like Sweaty Betty, Athleta, Lululemon →

What to know about Lorna Jane

Women's activewear, founder-run since 1990

Lorna Jane Clarkson started the label in Brisbane in 1990 and still owns it, with a core range of tights, sports bras, tanks, shorts and lounge pieces.

Sold as a lifestyle, not kit

Marketing runs on Clarkson's "Move, Nourish, Believe" active-living message, extended in 2025 by her A$10.98m purchase of the Soma wellness retreat in Byron Bay.

A court penalty worth knowing about

An Australian court fined the company A$5 million in 2021 over claims made for its "Anti-Virus" activewear.

Known forGymwear / activewearActivewear & Outdoor

StyleAthleisure / Sportswear Minimalist / Contemporary

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86% match

Sweaty Betty

$$Gym leggingsLondon, United Kingdom

Founder-led women's gym kit with prints and own stores

What changes: British, higher price point and more outdoor/ski range

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Athleta

$$Everyday activewearPetaluma, United States

Mainstream women's performance basics, size-inclusive fits

What changes: Gap-owned corporate scale, stronger hike/swim breadth

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76% match

Lululemon

$$Technical leggingsVancouver, Canada

Proprietary technical fabrics and studio-to-street staples

What changes: Premium pricing, unisex range, no wellness-philosophy angle

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74% match

Beyond Yoga

$$Soft athleisureLos Angeles, United States

Soft-knit leggings and lounge-leaning athleisure

What changes: Comfort-knit focus rather than performance training kit

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Brand facts

Lorna Jane is an Australian women's activewear label founded by Lorna Jane Clarkson in Brisbane in 1990 and still founder-owned. The range covers tights, sports bras, tanks, shorts and lounge pieces, sold through stores in Australia, New Zealand, the United States and Singapore plus online. Marketing centres on Clarkson's "Move, Nourish, Believe" active-living philosophy. In 2025 Clarkson bought the Soma wellness retreat in Byron Bay for A$10.98 million, extending the brand into wellness experiences. An Australian court penalised the company A$5 million in 2021 over "Anti-Virus" activewear claims.

Founded: 1990
Origin: Brisbane, Australia
Made in: China, Vietnam
Price: $$
Focus: Womenswear
Facts checked: August 2026
Styles: Athleisure / Sportswear, Minimalist / Contemporary

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