88% matchSweaty Betty
UK equivalent: women's studio-to-street kit, same era
What changes: British retail footprint, brighter prints, no B Corp story
Brand profile
Athleta
American women's performance apparel brand owned by Gap Inc. since 2008, known for leggings, sports bras and B Corp certification.
PetalumaOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
23 brands like Athleta like Sweaty Betty, Girlfriend Collective, Beyond Yoga →
What to know about Athleta
Women's performance only, sized broadly
The range is women's activewear and lifestyle layers — leggings, sports bras, swim, travel and studio-to-street pieces in technical knits, offered in extended sizing.
Gap Inc. scale, mid-tier pricing
Acquired by Gap Inc. in 2008 and one of its four operating brands, it sits at mid-market prices across US and Canadian stores plus overseas franchises.
B Corp, mid-reset assortment
Certified as a B Corporation since 2018; sales have been contracting, with first-quarter fiscal 2026 net sales down 12% to $270 million as Gap reworks the lineup.
If you like Athleta
See all 23 brands like Athleta →88% match
82% matchGirlfriend Collective
Size-inclusive recycled leggings with certified ethics
What changes: Online-only, narrower range, no swim or travel wear
80% matchBeyond Yoga
Soft-knit leggings and extended sizing, corporate-backed
What changes: More lounge-leaning, less outdoor/travel breadth
76% matchOutdoor Voices
Recreation-not-competition activewear, dresses and basics
What changes: Smaller brand, playful color-blocking, post-relaunch range
Brand facts
Athleta is a women's performance and lifestyle apparel brand founded in Petaluma, California in 1998 as a catalog retailer and acquired by Gap Inc. in 2008, where it remains one of four operating brands. The range covers leggings, sports bras, swim, travel and studio-to-street layers in technical knits and extended sizing, sold through US and Canadian stores plus franchise locations abroad. Certified as a B Corporation since 2018. Sales have contracted recently — first-quarter fiscal 2026 net sales fell 12% to $270 million — as Gap resets the assortment.
- Founded
- 1998
- Origin
- Petaluma, United States
- Made in
- Vietnam, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary, Gorpcore / Outdoor