Brand profile

Sweaty Betty

British women's activewear brand founded in 1998, known for Power leggings and printed gym kit, owned by Wolverine Worldwide.

LondonOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price

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A woman mid-sprint wearing a colorful green Sweaty Betty athletic spandex

What to know about Sweaty Betty

Leggings carry the range

The core is compressive leggings — the Power and Super Sculpt styles — with sports bras and the rest of the kit built out around them.

Gymwear that extends to snow

Beyond studio and running pieces, the line covers yoga, ski wear and athleisure outerwear, so one label can dress a season of activity.

Women's only, mid-priced, widely stocked

A 1998 Notting Hill shop grew into roughly 60 stores plus online and wholesale partners like Nordstrom; Wolverine Worldwide has owned it since 2021.

Known forGymwear / activewearActivewear & Outdoor

If you like Sweaty Betty

A woman wearing reid half-zip knit sweater78% match

Varley

$$Athleisure setsLondon, United Kingdom

London sibling leaning into knitwear and sweat sets

What changes: More lifestyle-contemporary than performance compression

Brand facts

Sweaty Betty is a London women's activewear label founded in 1998 by Tamara and Simon Hill-Norton, starting with a single Notting Hill shop. Its core range covers leggings — the compressive Power and Super Sculpt styles — plus sports bras, running and yoga kit, ski wear and athleisure outerwear, typically in bold prints and colour-blocked neutrals. It sells direct online, through roughly 60 UK and international stores, and via wholesale partners such as Nordstrom. Wolverine Worldwide has owned the brand since its $410m purchase from L Catterton in August 2021; a 2023 restructuring cut UK roles and moved North American wholesale to Wolverine, with the UK business returning to profit in 2024.

Founded
1998
Origin
London, United Kingdom
Price
$$
Focus
Womenswear
Facts checked
September 2026
Styles
Athleisure / Sportswear, Minimalist / Contemporary

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