82% matchPitusa
Gauzy beach dresses and kaftans in the same vein
What changes: Pure resort cover-ups only, no multi-brand store assortment
Brand profile
Mahina
Hawaii boutique chain founded on Maui in 2006, selling affordable breezy dresses, tops and accessories across about 16 island stores and online.
PaiaOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Mahina like Pitusa, Elise Stories, Tommy Bahama →
What to know about Mahina
A store chain, not just a label
Founded in Paia on Maui's north shore in 2006, it now runs roughly 16 shops across Maui, Oahu, Kauai and the Big Island, plus e-commerce.
House pieces sit beside outside labels
The assortment mixes Mahina's own designs with brands it buys in, so a given rack spans more than one maker.
Beach-town dressing at accessible prices
The range centres on breezy sundresses, maxi and midi lengths, casual tops, swim, sandals and jewelry, kept at low-to-mid price points.
If you like Mahina
82% match
73% matchElise Stories
Boho dresses online instead of island storefronts
What changes: DTC-only, more fringe/knit boho than tropical
67% matchTommy Bahama
Tropical-print resortwear skewed to men and higher price
What changes: Menswear-led, silk/linen, notably pricier
60% matchWindsor
Same low-price dress chain, party rather than beachy
What changes: Prom/occasion focus, mall-based, no resort styling
Brand facts
Mahina is a Hawaii women's boutique chain and label founded in Paia, on Maui's north shore, by husband-and-wife team Jody Curtin and Joe Wilmot. It focuses on breezy sundresses, maxi and midi styles, casual tops, sandals, jewelry and accessories at accessible prices, combining its own assortment with outside labels. The business has grown from one Maui shop to roughly 16 stores across Maui, Oahu, Kauai and the Big Island plus e-commerce, employs over 130 staff, and stays founder-run heading into its 20th year in 2026.
- Founded
- 2006
- Origin
- Paia, United States
- Made in
- Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury