Mahina

Mahina is a Hawaii women's boutique chain and label founded in Paia, on Maui's north shore, by husband-and-wife team Jody Curtin and Joe Wilmot. It focuses on breezy sundresses, maxi and midi styles, casual tops, sandals, jewelry and accessories at accessible prices, combining its own assortment with outside labels. The business has grown from one Maui shop to roughly 16 stores across Maui, Oahu, Kauai and the Big Island plus e-commerce, employs over 130 staff, and stays founder-run heading into its 20th year in 2026.