discoWe compared 19 brands similar to Tommy Bahama on fit, price and aesthetic — 9 cheaper and 1 more premium, led by Ciao Lucia and Faherty.
Brands Like Tommy Bahama capture the essence of relaxed, vacation-style clothing, perfect for leisure and coastal adventures. Among these brands, Faherty stands out with its focus on sustainable materials and beach-inspired designs, while Orvis offers premium outdoor wear suitable for those who love the great outdoors. Nautica, known for its classic American style, combines a relaxed vibe with nautical themes, appealing to like-minded customers. If you're looking for similar styles to Tommy Bahama, these brands deliver comfort and style for your next getaway.
Independent Los Angeles label making Italian-inflected vacation dresses and knitwear, founded by Lucy Akin in 2017 and self-funded since launch.
Why it's similar. Ciao Lucia takes the vacation wardrobe womenswear-first, with Lucy Akin's Italian-inflected dresses and knitwear since 2017, where Tommy Bahama's core has always been men's silk camp shirts.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Why it's similar. Faherty shares a relaxed style and focuses on sustainable materials, aligning with Tommy Bahama's resort-inspired aesthetic.
What changes. Beachy California vibe rather than tropical prints and hospitality
Sydney unisex resort label built on loose, boldly printed Hawaiian shirts, founded in 2016 by ex-Ksubi designers Mikey Nolan and Toby Jones.
Why it's similar. Shares resort style and relaxed fit, but with bolder prints.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
New York independent label making unisex "escapewear" — vintage-inspired cabana and Hawaiian shirts with original, playful prints.
Why it's similar. Shares resort style, relaxed fit, and focus on playful vacation wear.
What changes. Small independent, narrow shirt-led range, no performance fabrics
Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
Why it's similar. Orvis also emphasizes relaxed silhouettes and earth-toned palettes, appealing to the same type of relaxed lifestyle as Tommy Bahama.
Discontinued Deckers-owned budget sister label to UGG, making suede and faux-fur boots and slippers; wound down through 2025.
Why it's similar. Relaxed fit and use of natural fibers fit well with Tommy Bahama.
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Why it's similar. Nautica shares a focus on relaxed silhouettes and classic American style, similar to Tommy Bahama's laid-back vibe.
What changes. Sailing sportswear, less linen and silk, cheaper make
Sunday Morning is a clothing brand that is known for its comfortable and effortless style. Their pieces are made with high-quality materials and have a relaxed fit, perfect for a lazy Sunday morning.
Why it's similar. Similar relaxed fit and earth-toned palette align, with premium materials.
American preppy lifestyle brand known for its pink whale logo, Shep Shirts, polos and bright coastal-inspired sportswear.
Why it's similar. Vineyard Vines features relaxed, cropped silhouettes and a coastal theme that resonates with Tommy Bahama's aesthetic.
What changes. East Coast prep and logo branding over island performance fabrics
Byron Bay label making hemp and organic-cotton surf- and skate-influenced casualwear, from graphic tees and hoodies to denim and swim.
Why it's similar. Relaxes fit, earth tones and sustainable materials are notable overlaps.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Abercrombie's linen shirts and vacation-shop assortment chase the same beach-holiday wardrobe, but the 1892 retailer aims at under-35 shoppers rather than the Marlin Bar crowd.
British casual lifestyle label founded in 1988, selling coastal-leaning womens, mens and kids clothing; owned by Next plc since October 2023.
Why it's similar. FatFace sells the British version of the coastal lifestyle, cutting soft cotton and linen for men, women and kids from a 1988 Hampshire label now owned by Next.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Polo Ralph Lauren's camp-collar and island prints cover the same warm-weather ground, backed by Ivy League staples from 1967 that Tommy Bahama has never traded in.
What changes. Full lifestyle range with tailoring; heritage prep, not resort-only
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Lacoste's L.12.12 crocodile polo, launched from 1933 tennis heritage, is the other resort-club uniform, and a far cleaner look than Tommy Bahama's tropical silk prints.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. J. Crew builds the same summer wardrobe from linen shirts, swim trunks and chinos, but under Olympia Gayot it reads East Coast prep rather than island escapism.
What changes. City-workwear breadth, slimmer fits, less resort identity
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Why it's similar. Banana Republic began in 1978 as a safari and travel outfitter, so its linen, camp collars and lightweight tailoring come from a similar holiday premise at comparable prices.
Family-owned Maine outfitter making the Bean Boot, Boat and Tote bags, flannels and outdoor gear since 1912.
Why it's similar. L.L.Bean covers the opposite season: the Freeport outfitter's flannels, Bean Boots and Boat and Totes are New England lake house, not Caribbean beach bar.
Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.
Why it's similar. American Eagle sells the beach-holiday basics — swim trunks, printed shirts, soft tees — at Pittsburgh mall prices, to shoppers decades younger than Tommy Bahama's typical customer.
Toronto label making printed swim trunks and warm-weather menswear, sold direct and through wholesalers worldwide.
Why it's similar. Like Tommy Bahama, Bather builds warm-weather menswear around printed camp shirts and swim, and pairs retail with food — its Parkdale flagship houses a café.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Ciao Lucia | 80% | Resort dresses | More premium |
| 2 | Faherty | 88% | Surf / Skate | Similar |
| 3 | Double Rainbouu | 84% | Resort / Vacation | Cheaper |
| 4 | Tombolo | 82% | Resort / Vacation | Similar |
| 5 | Orvis | 80% | Outdoor / Technical | Similar |
| 6 | Koolaburra | 78% | Bohemian | Similar |
| 7 | Nautica | 77% | Heritage | Cheaper |
| 8 | Sunday Morning | 77% | Bohemian | Similar |
| 9 | Vineyard Vines | 75% | Preppy / Classic | Cheaper |
| 10 | Afends | 74% | Bohemian | Cheaper |
| 11 | Abercrombie & Fitch | 66% | Younger linen | Similar |
| 12 | Fatface | 68% | Coastal basics | Cheaper |
| 13 | Polo Ralph Lauren | 72% | Preppy upgrade | Similar |
| 14 | Lacoste | 65% | Poolside polos | Similar |
| 15 | J. Crew | 70% | Linen staples | Cheaper |
| 16 | Banana Republic | 69% | Travel wardrobe | Cheaper |
| 17 | L.L.Bean | 60% | Lake-house casual | Cheaper |
| 18 | American Eagle Outfitters | 62% | Budget swim | Cheaper |
| 19 | Bather | 73% | Printed swim | Similar |
Ciao Lucia is the closest match to Tommy Bahama, scoring 89%. The brand's commitment to high-quality fabrics and relaxed, resort-style clothing make it an excellent alternative.
For more affordable options, consider Faherty, Double Rainbouu, and Tombolo, all available in the mid-range price tier, showcasing similar island-inspired aesthetics at a lower cost.
While both brands offer premier resort wear, Ciao Lucia stands out for its chic Mediterranean influence and high-quality materials, whereas Tommy Bahama focuses more on a broader tropical aesthetic.
Tommy Bahama is celebrated for its island-inspired clothing, effortlessly balancing comfortable fabrics with playful tropical prints, making them ideal for resort and leisurely occasions.
Faherty and Double Rainbouu provide excellent value options, delivering similar relaxed styles at mid-range prices without compromising quality or style.