Pitusa
Pitusa (stylized pītusa) is a Miami-based women's resortwear label founded in 2010 by Clara Lago Rashidian, who remains founder and CEO and has grown it without outside investment. It makes loose beach dresses, kaftans and thobes, jumpsuits, crochet pieces, shorts and cover-ups in Peruvian pima cotton and lightweight gauze, plus kids' and bridal capsules. Production runs through female-run ateliers. Wholesale stockists have included Selfridges, Browns, Fenwick and Harvey Nichols Dubai, and the brand ships Spring/Summer 2026 and Resort collections direct from its site.
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