82% matchAqua Bendita
Artisan hand-embroidered Colombian swim and cover-ups
What changes: Swim-led with heavier embellishment and higher price
Brand profile
Pitusa
Miami-based resortwear label making colorful pima cotton and gauze beach dresses, kaftans and cover-ups, founded in 2010 by Clara Lago Rashidian.
MiamiOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Pitusa like Aqua Bendita, Akoia Swim, Juan de Dios →
What to know about Pitusa
Cover-ups, not swimsuits
The core is loose beach dresses, kaftans, thobes, jumpsuits and crochet pieces worn over swimwear, cut wide and unstructured rather than fitted.
Peruvian pima cotton and gauze
Nearly everything is made in Peruvian pima cotton or lightweight gauze, which sets the soft, breathable hand the whole range depends on.
Independent, with department-store validation
Founded in Miami in 2010 and grown without outside investment, produced in female-run ateliers, yet stocked by Selfridges, Browns, Fenwick and Harvey Nichols Dubai.
If you like Pitusa
82% match
79% matchAkoia Swim
Hand-crocheted cotton sets made by women artisans
What changes: Much smaller range, crochet-only focus
75% matchJuan de Dios
Latin American craft prints across swim and resort
What changes: Reversible swimwear is the core, not cotton dresses
71% matchPeony
Hand-drawn print cover-ups with an Australian beach feel
What changes: Swimwear-first and pricier
Brand facts
Pitusa (stylized pītusa) is a Miami-based women's resortwear label founded in 2010 by Clara Lago Rashidian, who remains founder and CEO and has grown it without outside investment. It makes loose beach dresses, kaftans and thobes, jumpsuits, crochet pieces, shorts and cover-ups in Peruvian pima cotton and lightweight gauze, plus kids' and bridal capsules. Production runs through female-run ateliers. Wholesale stockists have included Selfridges, Browns, Fenwick and Harvey Nichols Dubai, and the brand ships Spring/Summer 2026 and Resort collections direct from its site.
- Founded
- 2010
- Origin
- Miami, United States
- Made in
- Peru, India
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury