84% matchBONDI BORN
B Corp natural-fibre resortwear with sculpted swim
What changes: Technical performance focus, no bridal or print heritage
Brand profile
Mara Hoffman
New York sustainability-focused womenswear and swimwear label, founded in 2000, that shut down in May 2024 after 24 years.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Mara Hoffman like BONDI BORN, Peony, Matteau →
What to know about Mara Hoffman
The label has closed
Hoffman announced in May 2024 that Spring 2024 would be the final collection, citing sustainable material costs and the strain of a small private company; retail and e-commerce wound down.
Print swimwear first, sustainability second
It built its name on bold-print swimwear and resortwear from 2000, then reoriented around organic cotton, linen, Tencel and recycled fibers.
Textured dresses and bridal later
The mature collections leaned minimalist and womenswear-led, with textured "popcorn" dresses and bridal, an extended size range from 2018 and a New York store in 2022.
If you like Mara Hoffman
84% match
79% matchPeony
Hand-drawn prints in recycled fabrics, beach-first
What changes: Purely swim/resort, no ready-to-wear or bridal
75% matchMatteau
Seasonless, pared-back take on the same resort wardrobe
What changes: Strictly minimal solids rather than bold print or texture
72% matchBOLD Swim
Size-inclusive suits in biodegradable fibres
What changes: Smaller swim-only range, less designer positioning
Brand facts
Mara Hoffman was a New York womenswear label founded in 2000 by its Parsons-trained namesake, known first for bold-print swimwear and resortwear and later for a sustainability pivot into organic cotton, linen, Tencel and recycled fibers, plus textured "popcorn" dresses and bridal. The brand expanded its size range in 2018 and opened a New York store in 2022. In May 2024 Hoffman announced the Spring 2024 collection would be its last, citing the cost of sustainable materials and the strain of running a small, privately held company; retail and e-commerce wound down.
- Founded
- 2000
- Origin
- New York City, United States
- Made in
- USA, India, Peru
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury