MeUndies

MeUndies sells underwear, bras, loungewear and socks online, direct to consumer, from Los Angeles. Founded in 2011 by Jonathan Shokrian, it built its business on a membership model that was among the first subscription programs for underwear, pairing monthly print drops with a core range in MicroModal, cotton and performance knits. Signature elements include bold seasonal prints, matching sets for couples and families, gender-inclusive cuts across an extended size range, and licensed pop-culture collections such as its Disney tie-ins.