{"pillar":"Saxx","rows":[{"name":"MeUndies","score":90,"style":"Athleisure","price":"Low","whySimilar":"Both brands prioritize comfort and casual styles in their underwear offerings."},{"name":"Champion","score":86,"style":"Athleisure","price":"Low-Med","whySimilar":"Champion shares a similar athleisure style, relaxed fit, and neutral palette. They are both in the budget segment, aligning closely with Saxx's positioning."},{"name":"Hanes","score":85,"style":"Minimalist","price":"Low","whySimilar":"Both brands emphasize comfort and affordable basics in their product ranges."},{"name":"Yummie","score":85,"style":"Athleisure","price":"Low","whySimilar":"Yummie matches Saxx in athleisure style, relaxed fit, budget segment, and materials focusing on cotton/jersey basics."},{"name":"Starter","score":84,"style":"Athleisure","price":"Low","whySimilar":"Starter matches Saxx's athleisure style, relaxed silhouette, and budget-friendly pricing with a shared focus on cotton/jersey basics."},{"name":"Thigh Society","score":83,"style":"Athleisure","price":"Low-Med","whySimilar":"Thigh Society shares a relaxed silhouette, neutral palette, and a focus on comfort, using similar materials."},{"name":"Dearfoams","score":82,"style":"Athleisure","price":"Low-Med","whySimilar":"Dearfoams aligns with Saxx's style, material use, and budget segment, focusing on comfort and affordability."},{"name":"BN3TH","score":81,"style":"Athleisure","price":"Med","whySimilar":"Both brands are known for their innovative underwear that enhances comfort and fit."},{"name":"Tommy John","score":78,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands focus on comfort and functionality in their underwear and loungewear offerings."},{"name":"Mack Weldon","score":75,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands offer high-quality, comfortable essentials designed for everyday wear."}]}