82% matchTekla
Design-led towels and robes, stripes over zigzags
What changes: Muted Scandi palette and lower price than Italian luxury
Brand profile
Missoni Towels
The bath and beach towel range within MissoniHome, Missoni's interiors line, built on zigzag and multicolour stripe patterns in cotton terry and velour.
MilanOrigin
UnisexFocus
Quiet luxuryStyle
$$Price
4 brands like Missoni Towels like Tekla, Hay, Parachute Home →
What to know about Missoni Towels
Pattern does the talking
These are jacquard-woven or printed with the house zigzag, chevron and multicolour stripes, including the recurring Giacomo motif — not plain bathroom whites.
An interiors arm, not a spinoff
MissoniHome opened in 1983, three decades after the Milan house began in 1953, and the towels sit beside its cushions, throws, rugs and tableware.
Full bath range in terry and velour
Bath sheets, hand towels, beach towels and hooded robes, sold through Missoni boutiques, department stores such as Rinascente, and linen specialists.
If you like Missoni Towels
82% match
70% match
66% matchParachute Home
Italian-milled towels in plain, tonal finishes
What changes: DTC minimalism with no signature motif
60% matchCoyuchi Towels
Organic terry with a coastal, undyed feel
What changes: Sustainability-first and pattern-free
Brand facts
Missoni Towels sits within MissoniHome, the interiors arm the Italian house opened in 1983, three decades after Ottavio and Rosita Missoni founded the company in Gallarate in 1953. The line covers bath sheets, hand and beach towels plus hooded bathrobes in cotton terry and velour, jacquard-woven or printed with the house's zigzag, chevron and multicolour stripe motifs, including the recurring Giacomo pattern. It is sold through Missoni boutiques, department stores such as Rinascente, and linen specialists, alongside MissoniHome cushions, throws, rugs and tableware.
- Founded
- 1953
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary