82% matchTheory
Stretch-wool minimalism with sharper tailoring
What changes: Higher price and more rigorous suiting focus
Brand profile
Women-owned San Francisco label making minimalist, workwear-leaning wardrobe staples at accessible contemporary prices, sold online and in New York and San Francisco stores.
4 brands like Modern Citizen like Theory, Wilfred, Ann Taylor →

Tailored blazers, trousers and knit sets in neutral palettes, set at accessible price points rather than contemporary designer tiers.
The line leans on office-ready basics — trousers, tops, knit sets, slip and shirt dresses, outerwear — instead of seasonal statement pieces.
Founded in San Francisco in 2014 by Jessica Lee and Lizzie Agnew, the women-owned label sells mainly online, with shops in New York and San Francisco.
82% matchStretch-wool minimalism with sharper tailoring
What changes: Higher price and more rigorous suiting focus
79% matchNeutral contemporary staples at mall-accessible pricing
What changes: Softer French-inspired femininity, sold inside Aritzia
75% matchStraight-down-the-line workwear suiting and blouses
What changes: More corporate and less design-led, broader store network
73% matchRelaxed linen-led take on the same neutral wardrobe
What changes: Breezier Australian ease, less desk-ready structure
Modern Citizen is a women-owned label founded in San Francisco by Jessica Lee and Lizzie Agnew, built on minimalist, workwear-leaning staples: tailored blazers and trousers, knit sets, slip and shirt dresses, outerwear, plus a curated edit of accessories, beauty and home goods. Pieces use neutral palettes and sit at accessible price points, positioning the brand between fast fashion and contemporary designer labels. It operates a design and creative studio in Los Angeles alongside retail stores in New York City and San Francisco, with direct-to-consumer e-commerce as its main channel.