82% matchBrand profile
Wilfred
Wilfred is Aritzia's in-house womenswear label, offering French-influenced blouses, dresses, coats and knitwear sold exclusively through Aritzia.
VancouverOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Wilfred like Maje, SIR the Label, Reformation →
What to know about Wilfred
You can only buy it at Aritzia
Wilfred is an in-house label of the Vancouver retailer Aritzia, sold through its own stores and site rather than wholesale, so availability follows Aritzia's expansion.
French-leaning womenswear in muted neutrals
The line runs to silk and satin blouses, midi and slip dresses, tailored wool coats and fine-gauge knits, with tops the strongest category.
Wilfred Free is the cheaper tier
A companion line covers casual jersey and denim pieces at lower prices, while the main Wilfred label carries the more tailored, higher-priced fabrics.
How Wilfred fits
Overall fit
slightly small
Wilfred pieces are generally cut on the slimmer, more fitted side and many shoppers find them running slightly small, especially structured tops and knitwear.
Tip: Consider sizing up if you prefer a relaxed fit or plan to layer, as many pieces run slim and fitted.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly small | slim to regular, fitted through shoulders and bust | Size up if you have a fuller bust or want a looser drape, as silk blouses can pull across the chest. |
| Jackets | slightly small | tailored and structured, close to the body | Consider sizing up in tailored coats and blazers if you intend to layer knitwear underneath. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Wilfred
82% match
80% matchSIR the Label
Minimal trans-seasonal linen and silk in muted tones
What changes: Australian resort focus, less outerwear and knit depth
78% matchReformation
Slip dresses and neutral staples at similar price
What changes: Sustainability-led sourcing and trend-driven fits over tailored coats
76% matchRouje
The actual French reference point, prints over neutrals
What changes: Bolder florals and retro cuts, small Paris label rather than retail house brand
Wilfred fit questions
Does Wilfred run big or small?
Wilfred fits slightly small. Consider sizing up if you prefer a relaxed fit or plan to layer, as many pieces run slim and fitted. Wilfred pieces are generally cut on the slimmer, more fitted side and many shoppers find them running slightly small, especially structured tops and knitwear.
How does Wilfred fit?
Wilfred pieces are generally cut on the slimmer, more fitted side and many shoppers find them running slightly small, especially structured tops and knitwear. Overall shape: slim, fitted through the body with a feminine, French-influenced silhouette.
How do Wilfred shirts & overshirts fit?
Wilfred shirts & overshirts fits slightly small. Size up if you have a fuller bust or want a looser drape, as silk blouses can pull across the chest. Shape: slim to regular, fitted through shoulders and bust.
How do Wilfred jackets fit?
Wilfred jackets fits slightly small. Consider sizing up in tailored coats and blazers if you intend to layer knitwear underneath. Shape: tailored and structured, close to the body.
Brand facts
Wilfred is an in-house label of Vancouver retailer Aritzia, sold only through Aritzia stores and aritzia.com rather than wholesale. The line covers French-influenced womenswear: silk and satin blouses, midi and slip dresses, tailored wool coats and fine-gauge knitwear in muted, neutral palettes. A companion line, Wilfred Free, handles more casual, jersey- and denim-based pieces at lower prices. As a house brand it operates without a standalone creative director, and its fortunes track Aritzia's own retail expansion in Canada and the United States.
- Founded
- 2006
- Origin
- Vancouver, Canada
- Made in
- China, Vietnam, Europe
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury