MUD Jeans

MUD Jeans is a Dutch circular denim brand relaunched in 2012 by fashion veteran Bert van Son. It is known for pioneering 'Lease A Jeans', a subscription model launched in 2013 that includes free repairs and take-back recycling. Its men's and women's jeans blend post-consumer recycled cotton, and the company is B Corp-certified. MUD Jeans filed for bankruptcy in Amsterdam in August 2026, citing historic debt. In September 2026, curators sold the brand to N5 Holding, which continues it through a newly formed MUD Jeans B.V.