Never Fully Dressed

Never Fully Dressed is a founder-led London womenswear label started by Lucy Aylen in 2009, customising pieces for Spitalfields and Portobello market stalls before growing into a global direct-to-consumer brand. It is known for in-house-designed bold prints, wrap and multi-way dresses, skirts and separates offered in UK sizes 6-28. The independently owned brand operates flagship stores in London and New York plus a Los Angeles shop on Melrose Avenue, wholesales through Anthropologie, Revolve and Dillard's, and runs a resale marketplace. Dresses typically retail around £99-£130.