No Fun

No Fun® is an independent Toronto softgoods and specialty-items label founded in 2011 by designer Reilly Hodgson, who still runs it as a one-person studio. The brand built its following on deadpan misanthropy and rap-joke humor — its motto is "Negativity is our Specialty" — applied to screen-printed graphic T-shirts, hoodies and crewnecks alongside embroidered iron-on patches, enamel lapel pins, bumper stickers, blankets and stationery. Apparel is cotton-based and released in limited drops. It marked its fifteenth anniversary with a "15 Years of Mischief" capsule and remains independently owned.