A man wearing a white futuristic Nobi jacket

Nobis

$$$$
StyleGorpcore / OutdoorMinimalist / ContemporaryTechwear
Known forCoatsJacketsOuterwear
Origin · Toronto, CanadaMade in · China, VietnamFounded · 2007

Nobis is a Toronto outerwear label founded in 2007 by Robin Yates, a former Canada Goose executive who set out to build lighter, city-cut down jackets. The range covers technical parkas, bombers and vests, including the long-running Yatesy, built with waterproof-breathable laminated shells, down fill and machine-washable construction, alongside knitwear, headwear and accessories. The brand sells worldwide through wholesale accounts, its own e-commerce and Toronto retail, and has run partnerships such as outerwear deals with the Toronto Ultra and Toronto Defiant esports teams.

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How Nobis fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtstrue to sizeregular, slightly trim knit fitregular hip lengthStick with your usual size unless you want it as a layering piece under a parka, in which case size up.low
Jacketsslightly smallslim/athletic through chest and waist, closer to a European tailored silhouette than a traditional expedition parkaparkas run long (mid-thigh on the Yatesy), bombers and vests sit at the hip; sleeves tend to run longOrder your normal size for a fitted look over a shirt, and go one up if you're between sizes or want room for a chunky sweater.medium
Does Nobis run big or small?

Nobis fits slightly small. Take your usual size if you wear it over a shirt or light layer, but size up if you're broader through the chest/shoulders or plan to layer a thick knit underneath. Shoppers generally report Nobis outerwear fitting close to the body in a slim, urban cut, so most people find their normal size works alone but tight once heavy layers go underneath.

How does Nobis fit?

Shoppers generally report Nobis outerwear fitting close to the body in a slim, urban cut, so most people find their normal size works alone but tight once heavy layers go underneath. Overall shape: slim, tailored city cut through the chest and waist — noticeably trimmer than classic Canadian expedition parkas.

How do Nobis hoodies & sweatshirts fit?

Nobis hoodies & sweatshirts fits true to size. Stick with your usual size unless you want it as a layering piece under a parka, in which case size up. Shape: regular, slightly trim knit fit.

How do Nobis jackets fit?

Nobis jackets fits slightly small. Order your normal size for a fitted look over a shirt, and go one up if you're between sizes or want room for a chunky sweater. Shape: slim/athletic through chest and waist, closer to a European tailored silhouette than a traditional expedition parka.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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