88% matchMACKAGE
Montreal counterpart: sharper, more fashion-led parkas
What changes: Leans dressier with leather and wool tailoring, higher price
Brand profile
Nobis
Toronto outerwear label making technical, machine-washable down parkas and city-cut winter jackets, founded in 2007 by ex-Canada Goose executive Robin Yates.
TorontoOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$$Price
20 brands like Nobis like MACKAGE, Moose Knuckles, Canada Goose →
What to know about Nobis
City-cut down, not expedition bulk
Founder Robin Yates left a Canada Goose executive role in 2007 to build lighter, slimmer down jackets meant for urban wear rather than field expeditions.
Technical shells you can machine wash
Parkas, bombers and vests use waterproof-breathable laminated shells with down fill and machine-washable construction, so care doesn't require a specialist cleaner.
One parka anchors the range
The long-running Yatesy is the reference piece, with knitwear, headwear and accessories filling out a line sold through wholesale, e-commerce and Toronto retail.
How Nobis fits
Overall fit
slightly small
Shoppers generally report Nobis outerwear fitting close to the body in a slim, urban cut, so most people find their normal size works alone but tight once heavy layers go underneath.
Tip: Take your usual size if you wear it over a shirt or light layer, but size up if you're broader through the chest/shoulders or plan to layer a thick knit underneath.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular, slightly trim knit fit | Stick with your usual size unless you want it as a layering piece under a parka, in which case size up. |
| Jackets | slightly small | slim/athletic through chest and waist, closer to a European tailored silhouette than a traditional expedition parka | Order your normal size for a fitted look over a shirt, and go one up if you're between sizes or want room for a chunky sweater. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Nobis
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85% matchMoose Knuckles
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What changes: Streetwear branding vs Nobis's quiet city cuts
84% matchCanada Goose
The heritage-weight Toronto down benchmark
What changes: Heavier, expedition-rooted fits and much broader range
74% matchHERNO LAMINAR
Italian tailored take on Gore-Tex city jackets
What changes: Slimmer, dressier and less cold-rated than down parkas
Nobis fit questions
Does Nobis run big or small?
Nobis fits slightly small. Take your usual size if you wear it over a shirt or light layer, but size up if you're broader through the chest/shoulders or plan to layer a thick knit underneath. Shoppers generally report Nobis outerwear fitting close to the body in a slim, urban cut, so most people find their normal size works alone but tight once heavy layers go underneath.
How does Nobis fit?
Shoppers generally report Nobis outerwear fitting close to the body in a slim, urban cut, so most people find their normal size works alone but tight once heavy layers go underneath. Overall shape: slim, tailored city cut through the chest and waist — noticeably trimmer than classic Canadian expedition parkas.
How do Nobis hoodies & sweatshirts fit?
Nobis hoodies & sweatshirts fits true to size. Stick with your usual size unless you want it as a layering piece under a parka, in which case size up. Shape: regular, slightly trim knit fit.
How do Nobis jackets fit?
Nobis jackets fits slightly small. Order your normal size for a fitted look over a shirt, and go one up if you're between sizes or want room for a chunky sweater. Shape: slim/athletic through chest and waist, closer to a European tailored silhouette than a traditional expedition parka.
Brand facts
Nobis is a Toronto outerwear label founded in 2007 by Robin Yates, a former Canada Goose executive who set out to build lighter, city-cut down jackets. The range covers technical parkas, bombers and vests, including the long-running Yatesy, built with waterproof-breathable laminated shells, down fill and machine-washable construction, alongside knitwear, headwear and accessories. The brand sells worldwide through wholesale accounts, its own e-commerce and Toronto retail, and has run partnerships such as outerwear deals with the Toronto Ultra and Toronto Defiant esports teams.
- Founded
- 2007
- Origin
- Toronto, Canada
- Made in
- China, Vietnam
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Minimalist / Contemporary, Techwear