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Nordic Knots
Family-run Swedish brand making minimalist hand-loomed wool rugs and home textiles, designed in Stockholm and woven in India.
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What to know about Nordic Knots
Rugs first, wardrobe never
This is a home label: wool rugs designed in a Stockholm atelier, with a broader home textiles collection added in 2025.
Hand-loomed in India, certified
Rugs are woven by hand from wool by weavers in India under GoodWeave certification, rather than machine-made at this price tier.
Palettes borrowed from Swedish buildings
The muted colour range references early 20th-century Swedish architecture, which is where the restrained, low-contrast look comes from.
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Brand facts
Nordic Knots is a family-run Stockholm rug and home textiles label founded in 2016 by Liza Berglund Laserow, her husband Fabian Berglund and his brother Felix Berglund. Rugs are designed in its Stockholm atelier and hand-loomed from wool by weavers in India under GoodWeave certification, in muted palettes referencing early 20th-century Swedish architecture. A home textiles collection launched in 2025. The founders retain control after bringing in minority investors to fund international growth, and the brand shows in a converted Stockholm theatre reworked with designer Giancarlo Valle.
- Founded
- 2016
- Origin
- Stockholm, Sweden
- Made in
- India, Italy
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury

