Brand profile

Nordic Knots

Family-run Swedish brand making minimalist hand-loomed wool rugs and home textiles, designed in Stockholm and woven in India.

StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price

3 brands like Nordic Knots like Hay, Tom Wood, Undorn →

A Nordic Knots green rug

What to know about Nordic Knots

Rugs first, wardrobe never

This is a home label: wool rugs designed in a Stockholm atelier, with a broader home textiles collection added in 2025.

Hand-loomed in India, certified

Rugs are woven by hand from wool by weavers in India under GoodWeave certification, rather than machine-made at this price tier.

Palettes borrowed from Swedish buildings

The muted colour range references early 20th-century Swedish architecture, which is where the restrained, low-contrast look comes from.

Known forHome (rugs/towels)

If you like Nordic Knots

An image of balcony cafe table by Hay80% match

Hay

$$$Scandi interiorsCopenhagen, Denmark

Danish design for the home, same restrained palette

What changes: Furniture and accessories at lower price, not hand-loomed textiles

A man wearing Tom Wood crest ring66% match

Tom Wood

$$$$Everyday jewelleryOslo, Norway

Nordic pared-back objects, craft-led and unisex

What changes: Jewellery at accessory price points

A woman wearing Undorn kate jacket, red60% match

Undorn

$$$$Nordic craftOslo, Norway

Small Nordic label selling craft directly to customers

What changes: Contemporary womenswear, far less established

Brand facts

Nordic Knots is a family-run Stockholm rug and home textiles label founded in 2016 by Liza Berglund Laserow, her husband Fabian Berglund and his brother Felix Berglund. Rugs are designed in its Stockholm atelier and hand-loomed from wool by weavers in India under GoodWeave certification, in muted palettes referencing early 20th-century Swedish architecture. A home textiles collection launched in 2025. The founders retain control after bringing in minority investors to fund international growth, and the brand shows in a converted Stockholm theatre reworked with designer Giancarlo Valle.

Founded
2016
Origin
Stockholm, Sweden
Made in
India, Italy
Price
$$$$
Focus
Unisex
Facts checked
September 2026
Styles
Minimalist / Contemporary, Quiet luxury

Nordic Knots is featured in

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