Octopus

Octopus is a Milan-based streetwear label built around its tentacle graphic. Giorgio Di Salvo first designed that graphic in 2005 for the brand VNGRD. Octopus became a standalone concept brand in 2012 under IUTER, a premium Milanese streetwear label. Its collections focus on logo-led t-shirts, sweatshirts, hoodies and accessories that carry the tentacle motif. These sell through its own website and Italian streetwear retailers. The brand also does collaborations, including a capsule with Australian, an Italian sportswear label with tennis roots.