Brand profile

Old Navy

Old Navy is Gap Inc.'s value-priced chain for casual basics, denim, activewear, and kids' clothing, sold across North America and franchise markets.

San FranciscoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$Price

14 brands like Old Navy like Gap, H&M, Uniqlo →

A man sitting and wearing a denim Old Navy over shirt with white pants and grey shoes

What to know about Old Navy

Gap Inc.'s volume engine, not its premium line

Launched in 1994 as the value-priced sibling to Gap, it is now the group's largest brand by revenue, with $2.3 billion in net sales in one recent quarter.

Denim and tees do the work

Jeans and t-shirts are the core, and recent growth has been led by denim, activewear and kids rather than fashion-forward pieces.

A family store, not a wardrobe specialist

Alongside adult basics it carries kids and baby clothing, and is adding accessories plus beauty and personal care to roughly 150 stores.

Known forJeans & denimT-shirts & graphic tees

How Old Navy fits

Overall fit

runs large

Old Navy is widely described as running large due to vanity sizing, so many people take a size smaller than their usual, while noting that fit can vary noticeably between styles and production runs.

Tip: Most shoppers do best sizing down one, especially in tops and denim, though it's worth checking each style since consistency varies.

vanity sizingsize downroomy/boxyinconsistent between styles

High confidence · based on 25 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsruns largerelaxed and roomy with dropped or generous shouldersTake your usual size only if you want a very loose layer; otherwise size down.
Shirts & overshirtsslightly largeregular and slim options both tend to run fuller than the label suggestsConsider the slim fit at your normal size, or size down in regular fit.
Trousers & pantsslightly largerelaxed to regular through the thigh, with roomy waistbandsSize down at the waist if you're between sizes, and plan on hemming.
Jeans & denimruns largegenerous through waist and seat with clear vanity sizingTry one waist size down, and expect some stretch-out in cotton-blend pairs.
Jacketsruns largeroomy and cut for layeringSize down unless you plan to wear heavy layers underneath.
T-shirts & graphic teesruns largeboxy and relaxed through the chest and waist, even in styles labeled classic fitSize down one for a closer fit unless you specifically want a loose, boxy tee.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a minamilist Gu navy blue overcoat, with a white shirt and navy blue pants72% match

Gu

$Budget basicsTokyo, Japan

Uniqlo's cheaper, trendier sibling for young basics

What changes: Japan/Asia availability, youth-skewed fits

Old Navy fit questions

Does Old Navy run big or small?

Old Navy runs large. Most shoppers do best sizing down one, especially in tops and denim, though it's worth checking each style since consistency varies. Old Navy is widely described as running large due to vanity sizing, so many people take a size smaller than their usual, while noting that fit can vary noticeably between styles and production runs.

How does Old Navy fit?

Old Navy is widely described as running large due to vanity sizing, so many people take a size smaller than their usual, while noting that fit can vary noticeably between styles and production runs. Overall shape: generally relaxed and roomy, with vanity sizing across most categories.

How do Old Navy hoodies & sweatshirts fit?

Old Navy hoodies & sweatshirts runs large. Take your usual size only if you want a very loose layer; otherwise size down. Shape: relaxed and roomy with dropped or generous shoulders.

How do Old Navy shirts & overshirts fit?

Old Navy shirts & overshirts fits slightly large. Consider the slim fit at your normal size, or size down in regular fit. Shape: regular and slim options both tend to run fuller than the label suggests.

How do Old Navy trousers & pants fit?

Old Navy trousers & pants fits slightly large. Size down at the waist if you're between sizes, and plan on hemming. Shape: relaxed to regular through the thigh, with roomy waistbands.

Brand facts

Old Navy is Gap Inc.'s value-priced brand, selling casual basics, denim, activewear, and kids and baby clothing through North American stores, its website, and franchise partners in Asia, Europe, Latin America and the Middle East. It remains Gap Inc.'s largest brand by revenue, with third-quarter fiscal 2025 net sales of $2.3 billion and comparable sales up 6%, led by denim, active, and kids. Current direction includes a beauty and personal care rollout in roughly 150 stores, expanded accessories, and closing selected underperforming locations in 2026.

Founded
1994
Origin
San Francisco, United States
Made in
China, Vietnam, Bangladesh, India, Indonesia, Cambodia, Sri Lanka, Pakistan, Mexico, Nicaragua
Price
$
Focus
Unisex
Facts checked
September 2026
Styles
Minimalist / Contemporary, Athleisure / Sportswear, Urban prep / Ivy

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