90% matchForever 21
Both brands offer trendy and affordable fast-fashion clothing options.
H&M
StyleMinimalist / ContemporaryStreetwearAthleisure / Sportswear
Known forTopsT-shirts & graphic tees
H&M is the flagship fast-fashion chain of Sweden's H&M Group, selling women's, men's and children's clothing, accessories and homeware at low prices. It runs roughly 4,300 stores in about 75 markets, alongside sibling labels COS, ARKET, Weekday, Monki and & Other Stories. CEO Daniel Erver is pursuing a turnaround built on product quality, store upgrades and e-commerce as Shein and Zara squeeze the middle. Recurring designer collaborations remain a signature. The founding Persson family holds over 64% of shares, fuelling take-private speculation.
You might also like
90% match
85% matchLove Bonito
Both brands offer trendy, contemporary styles focusing on affordability and chic designs.
85% matchZara
Zara shares a contemporary style and a fast-fashion approach similar to H&M.
How H&M fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | mixed | regular-fit hoodies feel snug and narrow, while the relaxed and oversized lines are noticeably roomy and dropped-shoulder | regular, with some oversized styles slightly cropped and boxy | Size up in regular-fit hoodies for layering, but stay true to size in anything labelled relaxed or oversized. | medium |
| Shirts & overshirts | runs small | slim and muscle fits are cut very close through chest and armholes; regular fit is closer to a mainstream slim | regular body length with sleeves that can read short on longer arms | Go up a size, or choose the regular fit rather than slim, if you have a fuller chest or broad shoulders. | high |
| Trousers & pants | slightly small | predominantly slim and tapered, with wider pleated and relaxed options in newer collections | inseams often shorter than expected, especially in shorter waist sizes | Consider one waist size up in slim and skinny chinos and check the inseam before ordering. | medium |
| Jeans & denim | slightly small | skinny and slim fits dominate and sit tight through thigh and seat; loose and baggy fits run generously | regular, though skinny styles are often reported as long and needing hemming | Size up in the waist on skinny and slim jeans, and stay true to size in loose or baggy cuts. | medium |
| Jackets | runs small | slim through the chest, shoulders and sleeves, leaving little room for layering | regular to slightly short | Size up at least one size in outerwear if you plan to wear a hoodie or knit underneath. | medium |
| T-shirts & graphic tees | runs small | slim and close through chest and shoulders in core fits; separate boxy/oversized and relaxed options run much fuller | regular to slightly short in the body, though oversized styles sit longer | Size up in the regular/slim tees; take your true size in the relaxed or oversized versions. | high |
Does H&M run big or small?
H&M runs small. Size up one from your usual US size for most core H&M menswear, and stick to your normal size only in the explicitly relaxed or oversized lines. Shoppers very commonly report H&M men's clothing running about one size small and cut slim by US standards, with noticeable inconsistency between collections and between batches of the same style.
How does H&M fit?
Shoppers very commonly report H&M men's clothing running about one size small and cut slim by US standards, with noticeable inconsistency between collections and between batches of the same style. Overall shape: generally slim and narrow through the chest and shoulders, though newer relaxed/oversized lines are deliberately boxy.
How do H&M hoodies & sweatshirts fit?
H&M hoodies & sweatshirts varies by piece. Size up in regular-fit hoodies for layering, but stay true to size in anything labelled relaxed or oversized. Shape: regular-fit hoodies feel snug and narrow, while the relaxed and oversized lines are noticeably roomy and dropped-shoulder.
How do H&M shirts & overshirts fit?
H&M shirts & overshirts runs small. Go up a size, or choose the regular fit rather than slim, if you have a fuller chest or broad shoulders. Shape: slim and muscle fits are cut very close through chest and armholes; regular fit is closer to a mainstream slim.
How do H&M trousers & pants fit?
H&M trousers & pants fits slightly small. Consider one waist size up in slim and skinny chinos and check the inseam before ordering. Shape: predominantly slim and tapered, with wider pleated and relaxed options in newer collections.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
Not sure what size to buy?
Paste a H&M listing's measurements and compare them to something you already own.
Check fit with H&MBought H&M? Share how it fit