Brands Like Old Navy

Updated August 2026 · Ranked by brand similarity
A man sitting and wearing a denim Old Navy over shirt with white pants and grey shoes

If you love shopping at Old Navy for affordable, casual styles, you might also enjoy brands like H&M, Forever 21, and Topman. These retailers share a commitment to offering contemporary clothing at budget-friendly prices, making them perfect alternatives for fashion-savvy shoppers. Explore similar brands like Old Navy that combine quality with style, allowing you to refresh your wardrobe without breaking the bank. Each of these brands has its own unique spin on casual wear, ensuring there's something for everyone.

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A man wearing a minamilist Gu navy blue overcoat, with a white shirt and navy blue pants
#1

Gu

88% match
Contemporary$ · Similar priceTokyo, Japan · est. 2006Made in Japan & Asia

Fast Retailing's low-price, trend-driven sister brand to Uniqlo, selling Japanese fast fashion basics through roughly 480 Asian stores and a New York flagship.

Why it's similar. Gu shares a similar primary style, silhouette, fit, palette, and price segment with Old Navy.

A man wearing a checkered H&M fleece jacket with a plaid bucket hat
#2

H&M

86% match
Contemporary$ · More premiumStockholm, Sweden · est. 1947Made in Asia

Swedish fast-fashion giant selling low-priced clothing, accessories and homeware across roughly 4,300 stores worldwide, plus its long-running designer collaboration series.

Why it's similar. Both brands offer contemporary styles at budget-friendly prices, appealing to a broad audience.

A woman wearing Pomelo Fashion tweed mini dress - cream
#3

Pomelo Fashion

85% match
Contemporary$$ · More premiumBangkok, Thailand · est. 2013Made in Thailand, China

Bangkok-based omnichannel womenswear brand and marketplace selling trend-led, affordable clothing across Southeast Asia with try-before-you-buy pickup.

Why it's similar. Pomelo Fashion matches Old Navy's style, silhouette, fit, palette, and price point closely.

A man wearing a Forever 21 striped button up short-sleeve shirt with a white shirt underneath
#4

Forever 21

82% match
Contemporary$ · Similar priceLos Angeles, United States · est. 1984Made in Asia

Forever 21 is a clothing brand that is known for its fast-fashion and trendy designs. Expect a wide collection, affordable prices and on-trend wears.

Why it's similar. Forever 21 and Old Navy share a focus on affordable and colorful clothing for a young demographic.

A woman wearing Stelly jude midi dress red print red print
#5

Stelly

82% match
Contemporary$$ · More premiumSydney, Australia · est. 2010Made in Australia, China

Sydney-based online womenswear label selling trend-driven dresses, sets and separates at accessible prices, with frequent new-arrival drops.

Why it's similar. Stelly aligns with Old Navy's contemporary style, silhouette, and price range.

A couple wearing a Topman jean jacket and matching denim pants along with black loafers
#6

Topman

80% match
Contemporary$ · Similar priceSheffield, United Kingdom · est. 1978Made in India

British high-street menswear label, now majority-owned by Heartland with ASOS, selling denim, tailoring and basics at accessible prices.

Why it's similar. Both Topman and Old Navy cater to casual styles with an emphasis on affordability.

A woman wearing Tobi in the shadows snake print cami midi dress - brown multi
#7

Tobi

79% match
Contemporary$$ · More premiumSan Francisco, United States · est. 2007Made in Asia, USA

Tobi is a California-based, LA-designed online fast-fashion label selling trend-led dresses, tops and denim to young women at accessible prices.

Why it's similar. Tobi shares a similar style, palette, and price segment as Old Navy.

A man wearing a Pull & Bear sweatsuit and hoodie
#8

Pull & Bear

78% match
Teen basics$ · More premiumNarón, Spain · est. 1991Made in Asia

Inditex-owned Spanish fast-fashion chain selling low-priced denim, graphic tees and casual streetwear-leaning basics aimed at teens and young adults.

Why it's similar. Pull&Bear is Inditex's youth chain, run from Naron in Galicia and selling denim, graphic tees and cargo trousers with skate and Y2K styling at entry-level prices.

A man walking on the street wearing a Zara outfit featuring a brown jacket and beige turtleneck
#9

Zara

76% match
Contemporary$$ · More premiumA Coruña, Spain · est. 1975Made in Europe & Asia

Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.

Why it's similar. Zara and Old Navy both focus on contemporary styles and accessible prices, targeting a similar consumer base.

A man wearing a ASOS Curve asos design oversized jacket with crew neck in red
#10

ASOS Curve

76% match
Contemporary$$ · More premiumLondon, United Kingdom · est. 2010Made in UK, China, Turkey, India

ASOS Curve is the plus-size line of UK e-tailer ASOS, offering affordable everyday and occasion wear under the ASOS DESIGN Curve label.

Why it's similar. ASOS Curve aligns with Old Navy in style, fit, and price segment focusing on affordable fashion-forward pieces.

#11

Love Bonito​

· More premium
A man wearing a blue American Eagles Outfitters collared shirt with grey sweats
#12

American Eagle Outfitters

$$ · More premiumPittsburgh, United States · est. 1977Made in Asia

Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.

A woman wearing Showpo andrina midi dress - high low wrap corset dress in wine
#13

Showpo

$$ · More premiumSydney, Australia · est. 2010Made in China, Asia

Sydney online womenswear label founded by Jane Lu in 2010, selling trend-led, affordable dresses and going-out pieces worldwide.

A man wearing a PacSun racing coat with green pants
#14

PacSun

$$ · More premiumNewport Beach, United States · est. 1980Made in Asia

California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.

A man wearing an oversize Uniqlo beige scarf with a striped button up and a beige coat
#15

Uniqlo

$$ · More premiumYamaguchi, Japan · est. 1984Made in Vietnam

Fast Retailing's Japanese mass-market label, known for minimalist LifeWear basics like Heattech, AIRism and Ultra Light Down at accessible prices.

A man wearing a denim GAP jacket along with a striped shirt and denim
#19

Gap

$$San Francisco, United States · est. 1969Made in Asia

Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.

Why it's similar. Gap is Old Navy's sibling label inside Gap Inc., selling the same denim, khakis, tees, hoodies and kids' clothing one price tier up.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 19 at a glance
#BrandSimilarityBest forPrice
1Gu88%ContemporarySimilar
2H&M86%ContemporaryMore premium
3Pomelo Fashion85%ContemporaryMore premium
4Forever 2182%ContemporarySimilar
5Stelly82%ContemporaryMore premium
6Topman80%ContemporarySimilar
7Tobi79%ContemporaryMore premium
8Pull & Bear78%Teen basicsMore premium
9Zara76%ContemporaryMore premium
10ASOS Curve76%ContemporaryMore premium
11Love Bonito​More premium
12American Eagle OutfittersMore premium
13ShowpoMore premium
14PacSunMore premium
15UniqloMore premium
16HollisterSimilar
17Massimo DuttiMore premium
18Banana RepublicMore premium
19GapSimilar
Common questions

Frequently Asked Questions

What brand is most similar to Old Navy?

Gu, with an 88% similarity score, is the closest match to Old Navy thanks to its contemporary styles, affordable pricing, and relaxed fits, along with intriguing trend-driven collaborations.

Cheaper alternatives to Old Navy

If you're seeking cheaper options than Old Navy, consider brands like Gu, H&M, and Pomelo Fashion, all of which fall within the budget-friendly price tier.

Is Gu better than Old Navy?

Gu offers comparable prices and similar contemporary styles to Old Navy, but with the added twist of trend-driven collaborations that might appeal if you enjoy a bit more fashion experimentation.

What is Old Navy known for?

Old Navy is renowned for its affordable, trendy basics and casual wear, featuring bright colors and comfortable fits suitable for the entire family.

Brands like Old Navy but more affordable

For even more affordable options, consider Gu and H&M, both offering similar styles at budget-friendly prices, ensuring style doesn't have to break the bank.